We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Rennie’s Mystery Box Challenge

Rennie

About the piece

Rennie’s Mystery Box Challenge is a work of genius. The brand teamed up with Sorted Food, a group of YouTube foodie vloggers, to create a series of fun and engaging videos.

The team was given a random food ingredient and asked viewers for suggestions of how to incorporate it into a recipe. Next, the vloggers created short videos showing how to make the winning meal. Viewers were then encouraged to share photos of their own gastronomic creations.

The video series was so successful because it was fun and engaging and not too on-brand. It went across all platforms and tapped into the vloggers’ existing following. The use of humour made it less on-brand and more shareable. This highlights that matching fun content with a low interest category can be really effective.

Content for

Rennie

Submit your content

Have you got an epic piece of content to share? Submit it for a chance to be included here!

Tell us why you think your content should be showcased and how it was received by your audience and you could be featured too!