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Viking specialise in office supplies, which you could be forgiven for thinking is a dry subject. But Viking proved otherwise when they got one of their team to create Star Wars murals out of post-it notes.
The post-it notes artwork was captured in a time-lapse video, allowing users to see the process from start to finish in just over a minute.
The video was so effective because it tapped into popular culture and existing trends. The timing was spot on and the fact that the content was so visual made it extremely shareable.
The video has had over 75,000 shares globally and over 54.3k views. It just goes to show that campaigns don’t need to be high budget to harness great results.