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NYC Ballet cleverly entices new visitors to the ballet by introducing collaborations with well-known visual artists. Visitors are introduced to the company’s brand new Art Installation Series through video content. A great example is the Marcel Dzama piece, which explores the ideas behind the artist’s upcoming installation and Dzama’s background and inspirations and also gives audiences a sneak peek behind the scenes of rehearsal footage.
After seducing audiences with its fascinating, almost magical video, NYC Ballet directs visitors to information on the performances, including dates, ticket costs and, most importantly, where to book!
This piece has attracted a host of visitors, from dance fans and art enthusiasts to individuals who are just a little intrigued.