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Nostalgia FM

Co-operative Insurance

About the piece

Remember that feeling when you were told you had passed your driving test? Well this content from Co-operative Insurance gives you the chance to take a trip down memory lane and discover your driving playlist for the exact date you were told ‘you’ve passed’. Visitors can simply enter the month and year that they passed their driving tests in the Nostalgia FM jukebox and be taken back through time via their own bespoke music playlist.

This is a great little piece of fun content for visitors to enjoy and relates perfectly to the company’s car insurance customer base.

The Nostalgia FM piece proved that showing a bit of nostalgia is a great way to resonate with your target audience.

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Co-operative Insurance
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