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Popular social media management system Buffer offers an informative insight into the ideal length of online content in this quirky infographic. This content piece sets out in a clear and simple design all of the optimal lengths for social media updates.
Comparing the internet to a zoo, each piece of data uses a specific animal to demonstrate ideal character and word counts for all of the key social media platforms. The infographic even breaks down handy data such as the ideal number of minutes users should set on platforms such as YouTube and SlideShare and even lengths of podcasts and TED Talks.