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Comparing acquisition strategies of tech giants over the last five years may seem rather dull, but this clever content has it sussed. Created by Simply Business, the UK’s largest online insurance broker, this piece of content breaks down large quantities of data from industry tech giants into bite-sized pieces.
From Apple to Amazon, users can find out up to 15 years of previous acquisition strategies, including advertising, mobile and search data. Users can then break down the data even further by clicking the money and frequency icons for an even more in-depth picture.
This piece shows that presenting complex data in an eye-catching infographic format works.