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It’s a fact of life that as we age our reaction times lengthen. Although this is something we are all aware of, it isn’t something we act on. So Just Park ran a survey to gauge how our reactions times change as we age. The results were surprising because the slower reaction times weren’t limited to the elderly, which was the common presumption.
Just Park used the data to create an interactive game that perfectly illustrated its point. Users have to click when a prompt comes on screen and they are then shown an age related to that reaction time. As you can imagine, if people get an age much higher than their actual one, they play time and time again to get a better score. Because the content uses interaction and the element of surprise, engagement levels remain extremely high.