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We all like a quiz – especially a quiz asking you to distinguish between a goat and a goatee. This interactive piece was created by Co-operative Insurance on their site The Hub and follows the trend of fun content pieces for customers. All of these pieces relate to the home, pets or animals and cars, for all of which the company can provide insurance packages.
‘Goat or Goatee’ tests your wits, taking you through a series of photos asking users to decipher whether the beard belongs to a goat or a goatee-growing man. Some of these questions are really tough but that didn’t put visitors off, and before long they were hooked.
This quiz really separates the men from the boys.