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Hootsuite, the popular social media management system, is dipping its toes into popular culture with its promotional video content on YouTube. It’s not only Westeros that ‘winter is coming to’. The company has created its very own rendition of the popular Game of Thrones opening titles and it’s a viral hit.
The popular video takes parody to a new level, combining the recognisable title music of George R. R. Martin’s smash series with famous social media platforms. Whilst Game of Thrones entertained audiences with gory battles to the death, HootSuite jumped on the quiet digital battles being fought between social networks. Giant Facebook is compared to the mighty Lannister family of King’s Landing, whilst Google is the new online Starks of Winterfell.