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The Verge

About the piece

This interesting blog post delves into the world of the phone fanboy niche subculture. Written by Lessley Anderson, a writer for The Verge, an online magazine covering an array of tech, science, arts and culture topics, this content is completely targeted towards its audience. Anderson takes readers through the world of online trolling all in the name of an insane obsession over tech brands. It seems it can get pretty nasty between the key worshippers, with Lessley describing these individuals as being in an almost cult-like relationship with their beloved brand. They are almost willing to defend to the death. When niche cultures are reported on and shared to the right audiences, content like this can be hugely successful.

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The Verge
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