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Cornetto cleverly published a series of love-related short videos called Cupidity, which explore the trials and tribulations of love and teenagers. ‘King for One Day’ became the brand’s summer music video and shows two young lovers, too shy and unlucky to break the ice.
The video begins with many near-meetings and long, distant gazes between the lead characters. Ultimately, Cornetto steps in to save the day with all its ice-creamy goodness, because what great romance doesn’t start with two star-crossed lovers and a cone?
The video explores these love themes really well without pushing the Cornetto brand.