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This piece takes a well-known discussion – the great cat vs. dog debate – and translates it into popular interactive content. The content was created for online pet products company GJW Titmuss, whose primary sales come from dog and cat owners, so the interactive fits perfectly with the company’s primary audience.
The interactive content encourages users to decide between cats and dogs and then showcases a whole host of interesting facts about each animal. This piece also gives users a fascinating insight into the habits and trends of UK pet owners.
Content includes the nation’s most popular cat and dog breeds, tips on pet care and the world’s most famous dogs and cats. Unsurprisingly, website users loved this piece.