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A behind-the-scenes peek into the making of a real-life ice truck made of 11,000 pounds of ice was always sure to be a hit! Canadian Tire is a retail company selling a wide variety of products from sectors including the automotive, sports, leisure and home industries.
To demonstrate how well the company’s MotoMaster Eliminator AGM battery worked in arctic conditions and sub-zero temperatures, Canadian Tire commissioned Ice Culture, an ice sculpturing company, to create a totally new and unusual sculpture. Together they built the world’s first one-of-a-kind driving Ice Truck.
The custom-built truck was made almost entirely of ice and was perfectly timed to be taken for its first drive in the middle of the Canadian winter – right at the moment the country went into ‘super deep freeze’.