We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Behind The Scenes Documentary of The Canadian Tire Ice Truck

Canadian Tire

About the piece

A behind-the-scenes peek into the making of a real-life ice truck made of 11,000 pounds of ice was always sure to be a hit! Canadian Tire is a retail company selling a wide variety of products from sectors including the automotive, sports, leisure and home industries.

To demonstrate how well the company’s MotoMaster Eliminator AGM battery worked in arctic conditions and sub-zero temperatures, Canadian Tire commissioned Ice Culture, an ice sculpturing company, to create a totally new and unusual sculpture. Together they built the world’s first one-of-a-kind driving Ice Truck.

The custom-built truck was made almost entirely of ice and was perfectly timed to be taken for its first drive in the middle of the Canadian winter – right at the moment the country went into ‘super deep freeze’.

Content for

Canadian Tire
View this piece

Noteworthy Stats

  • Inbound links: 84
  • Referring domains: 28
  • Citation flow: 11


    Stats powered by

    Submit your content

    Have you got an epic piece of content to share? Submit it for a chance to be included here!

    Tell us why you think your content should be showcased and how it was received by your audience and you could be featured too!

    • This field is for validation purposes and should be left unchanged.