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Adidas made the move to Tumblr and certainly didn’t do it by halves. The Tumblr platform may be a closed ecosystem, but it’s a bustling one inhabited by some of the web’s greatest creatives.
The slick but accessible styling shows Adidas knows its target audience; this is clear from its celebrity photoshoots and endorsements. Visitors can check out exclusive features with the likes of Kanye West and his Yeezy collection and photoshoots with pop princess Rita Ora.
The brand’s site is clean and simple, emphasising the high-quality stylised images. The front page of the blog alone has gained over 60,000 links from all over the world and the piece has been hailed as an example of great Tumblr marketing.