There’s no one that knows their way around attribution modelling quite like Russell McAthy!
He’s an absolute wunderkind when it comes to crushing and quantifying data.
Russell’s skillset made him the perfect man to come in and teach the team about attribution for a KoozAcademy session. He runs CUBED Attribution which means he has a wealth of knowledge when it comes to understanding the paths visitors take before they make a conversion. His in-depth knowledge and superb presentation skills even managed to make maths fun!Contact Russell