Ecommerce Marketing Agency
The ecommerce marketing agency helping ecommerce brands work smarter
We’re Koozai, an award-winning ecommerce agency helping brands of all sizes turn browsers into buyers and clicks into customers. As a leading digital commerce agency, we’ve been driving real growth for ecommerce businesses for over 20 years.
Our team of experienced ecommerce marketers help in-house teams take control of their performance across every digital channel. We’re specialists in everything from ecommerce SEO and paid advertising to website development and content strategy — and we know how to tailor that mix to what matters most: revenue.
We’ve worked with ecommerce startups and global brands alike — including TUI, Buyagift, Travelbag, Bandai Namco, Srixon, Stannah and Papa Johns — and we bring that same strategic focus and flexibility to every brief.
As one of the UK’s most trusted ecommerce digital marketing agencies, we combine data, creativity and commercial insight to help ecommerce websites grow faster, convert better, and compete more effectively.
Trusted by 100s of brands
Our AI Marketing Services
As a full-service ecommerce marketing company, we offer a complete suite of ecomm marketing services tailored for online retailers and digital-first brands. Whether you’re looking to scale fast or build a long-term strategy, we’ll create a joined-up approach that’s tailored to your products, services, audience and budget. Our services are designed to integrate seamlessly with your in-house team, giving you access to specialist skills, strategic support and smart execution — all under one roof.
Ecommerce Marketing Strategy
Our ecommerce marketing specialists will build smart, performance-led strategies designed around your goals. Our strategic work spans specialist ecommerce marketing channels including SEO, PPC, Content, Socials, PR and website development, and covers crucial aspects including audience research, channel planning, competitor analysis and performance forecasting. Everything we recommend is focused on helping your brand grow in your specific market — not generic tactics or cookie-cutter playbooks.
Ecommerce SEO
Our ecommerce SEO consults will optimise every stage of the customer journey — from category pages and product listings to faceted navigation and technical SEO. We focus on driving organic traffic that converts, using a mix of structured content, internal linking, and technical fixes that make it easier for search engines (and shoppers) to find your products.
Ecommerce PPC
Paid search is one of the most powerful tools for ecommerce growth — if you use it right. Our ecommerce PPC campaigns are designed to drive high-converting traffic while keeping cost-per-sale low. We manage everything from Google Shopping and Performance Max to retargeting and feed optimisation, so you get the most from every click.
Ecommerce Paid Social Advertising
We plan and run paid social campaigns across platforms like Facebook, Instagram, Pinterest and TikTok — targeting the right audience at the right stage of their buying journey. From creative planning to audience testing and ROI tracking, we help ecommerce brands grow their presence and sell more through social channels.
Ecommerce PR Campaigns
Our ecommerce PR campaigns are built to drive visibility, links, and coverage across relevant media. We craft newsworthy content, pitch to high-authority publications, and secure mentions that don’t just boost SEO — they build trust with your audience and raise your brand profile where it counts.
Ecommerce Content Marketing
We create content that sells. Our ecommerce content marketing services cover everything from product copy and category guides to thought leadership and seasonal campaigns. It’s all about delivering content that ranks, resonates, and converts.
Ecommerce Website Development
Your website is your shopfront — and we make sure it performs. Our ecommerce website development services include everything from site audits and CRO to technical improvements and speed enhancements. Whether you’re on Shopify, Magento, WooCommerce or a custom platform, we’ll help you create a seamless shopping experience that supports growth.
Ecommerce Social Media Marketing
From organic strategy to influencer partnerships, our ecommerce social media marketing services help brands build stronger connections with their audience. We create and manage engaging social content, respond to trends, and grow your following with a tone of voice that reflects your brand.
Who Are We?
Koozai is a UK-based ecommerce digital agency that’s been helping businesses grow online since 2006. With over 20 years’ experience and a team of passionate, specialist marketers, we bring proven expertise to every campaign.
We don’t believe in “off the shelf” marketing. We work closely with your team to understand your goals, your market and your tech stack — then we design a plan that delivers long-term value. Whether you’re a growing startup or an established ecommerce business, we help you get the most from every channel.We’re proud to be one of the UK’s most respected ecommerce marketing firms, trusted by leading brands and known for delivering smart, measurable results.
Rated 4.5/5 stars on Google
Case Studies
Need to see more? Check out some of our ecommerce marketing client case studies.
Soaring conversions (and falling costs) with PPC for TUI
Designing search marketing to deliver for the Victoria & Albert Museum
Growing leads with PPC for a leading artificial grass brand
Flying high with SEO and a national PR spotlight for Travelbag
Baking organic success into Papa John’s search marketing
Driving a 242% rise in organic traffic for Protyre with cross-channel digital marketing
Designing a new website for a global toys brand
SEO that delivered a 122% rise in organic sessions for a leading sports brand
Trebling conversions with PPC for the leader in passenger lifts
177% growth in organic traffic for these personal finance experts
On track with search marketing success for ecommerce cycling brand
Putting MyHealthcare Clinic in the national spotlight with SEO and digital PR
Testimonials
Need to see more? Check out what our clients have to say about our ecommerce marketing services.
A very knowledgeable team who are continuing to make an impact and improve our website. Excellent communication throughout keeping me informed every step of the way.
Tom BrownBrand Marketing Manager, UK & Ireland
We’ve worked with Koozai for just over a year now, looking to improve our organic search results primarily for local searches. Since working with the team we’ve seen fantastic improvements in the rankings for many of our stores. Despite the added complexity of working with a franchise business, Koozai have done a brilliant job and we’ve been very impressed with their work so far.
David CareyDigital Marketing Manager
The Stannah team loves working with Koozai, their clear comms, insightful strategy and ability to drive results is exactly what we look for in a partner. We look forward to continued success working together.
Suzanna HarleyDigital & Data Marketing Executive
Thanks to a comprehensive organic strategy from Koozai, the Boring Money website performance has vastly improved, with better rankings and increased traffic.
Mikhail IsmailHead of Projects and Client Content
We are delighted to work with Koozai and thrilled with the results that the Race of Discovery campaign generated. We were pleased to see the Travelbag brand mentioned in a variety of publications, including national titles, and are looking forward to seeing the results of our future campaigns with Koozai.
Betsie BarrBrand and Campaign Marketing Manager
We’re very pleased with the results Koozai have achieved for our local rankings. They’ve developed a strong working relationship with us and we now appear high in the search rankings for the key terms we asked them to focus on, and have seen a positive increase on traffic year on year. They’ve also helped us develop a stronger online local marketing strategy and build bonds with local businesses.
Hannah RosmanCommunications Manager
The Education Division has gained more traction in the last 7 years than ever before and the PPC project by Koozai was a large part of that success.
Viv LonsdaleWeb Analytics Manager
We have been working with Koozai for the best part of a year on our SEO and PR project. Our team is very happy with the results particularly PR with which we are continuing to see outstanding results in a very competitive industry.
The team have been really easy to work with and have a really refreshing attitude and have been great problem solvers. I have found every member of the team knowledgeable, helpful and invested in helping our brand to succeed.
Cara HernonMarketing Executive
These fantastic results required careful attention from both Koozai and Holdcroft, but together we smashed the brief and are delighted at what we achieved as a team.
Kelly-Anne CreanHoldcroft Account Manager
Koozai came in and took control of our SEO work and the effects were immediate.
Huge increases in our organic traffic made our decision to hand over management of our PPC accounts even easier; it’s a decision we haven’t regretted since.
John MossManaging Director
Ecommerce Marketing FAQs
How Can eCommerce Marketing Grow my Online Business?
Digital marketing campaigns, including PPC advertising, SEO, and other online promotions, are instrumental in achieving growth for your eCommerce business. Experimentation, learning from past campaigns, and refining strategies based on insights are crucial steps towards success in your industry.
How Much Does eCommerce SEO Cost?
Determining eCommerce SEO costs involves various factors such as website condition, size, objectives, and industry competition. For a tailored quote, please contact us to discuss your specific requirements.
Why is SEO Important for Ecommerce Websites?
SEO is important for ecommerce websites because it drives online sales. Although social media platforms are popular, most online purchases actually start with a search query being entered into a search engine such as Google, Yahoo or Bing. These are often direct searches for products or services (rather than for brand names). For an ecommerce website to benefit from this traffic and potential organic leads, it needs to take up organic ‘real estate’ high up in the organic search results for the most relevant search terms. Users then navigate from there to relevant ecommerce websites when deciding on the product(s) they want and where they want to purchase it from. For this reason, SEO is one of the most important tools for driving traffic, leads and sales to ecommerce websites.
Is PPC Suitable for my eCommerce Business?
PPC advertising is powerful for eCommerce marketing but can be costly. Starting with a smaller ad spend and gradually increasing based on performance is advisable. Optimising campaigns, investing in landing page best practices, and using retargeting strategies are keys to PPC success for eCommerce.
Which Social Media Platforms are Best for eCommerce Companies?
For eCommerce, focusing on major platforms like Facebook and Instagram is crucial. Understanding the impact of digital marketing on eCommerce success is our expertise. We specialise in crafting high-performing eCommerce digital marketing campaigns, driving substantial revenue for diverse product categories.
Ready To Start?
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
