Looking to get into Digital? Perhaps you’re just curious to see where your skills best fit? Whatever the case, take the Koozai Quiz into finding your perfect Digital role . From SEO and Content to PPC and Social – plus all the roles in between, answer these ten simple questions and find out your ideal […]
With the impending update to Google’s algorithm looming large, site owners in the know face a race against time to minify like a dervish and look up what a viewport is. For many other site owners not in the know, this may pass them by, until they ask themselves why things have gone a bit […]
To get content in front of the right audience you can sometimes get help from paid promotion. Paid content promotion can come in many forms including social media, remarketing and native advertising. Whilst the main purpose of paid promotion is to increase traffic and conversions, have you ever asked if it can impact organic search […]
One question a lot of SEOs are often asked by clients looking to effectively leverage a business blog is: “how long should a blog post be?” Of course, there is no short answer (and thus, no short blog post in this instance), but there are some good pointers that could act as a guide for writing […]
On the back of Arsenal beating Man Utd in this season’s FA Cup (2014/2015), I came into work the next morning with a number of Tweets in my stream linking to videos asking “Where is Andy Tate?”. Despite working and living amongst social media, I had never heard of Andy Tate before and I didn’t […]
The rise and importance of content creation as a whole means that making your static adverts stand out can become more difficult. You’re advertising alongside better quality website content, so your adverts need to pack a punch. One way to help stand out is to utilise video in your adverts. This can gain valuable interactions […]
With billions of resources to filter through in search engines, search operators are often the most efficient way of finding exactly what you’re looking for in a fraction of the time. Although search operators are no big secret, not many people make the most of them, especially for the benefit of SEO. Whilst we have […]
Whether you want to call it technical, interactive, visual or big content – the idea of creating something more than just static text appeals to both Content Marketers and brands alike, for a number of reasons. From social shares and engagement to acquire links and potential sales – there’s a greater chance of success if […]
Where to begin? We have all been there! Whether you are a business owner who wants to take the plunge into the world of PPC, or even a marketer who is interested in furthering your knowledge, the following tips will point you in the right direction and help you to focus your attention on the […]
Early in February 2015, a great big slab of news landed in everyone’s news feeds – Twitter and Google had struck a deal to show tweets in SERPs. Déjà vu? Maybe it’s 2009 again… But how can this help the parties involved, why are they going for it? And what does this mean for your SEO?
I recently experienced a surprise encounter that saw me educating a 50-something-year-old sporting acquaintance about what I do for a living. After five minutes into the discussion, it dawned on me, the misconception that everyone out there knows the ins and outs of Content Marketing simply isn’t true. I soon came to the very real […]
February 21st 2015 marks the date that Koozai will be celebrating nine triumphant years in the Digital Marketing industry. However, as that day falls on a Saturday this year, we’ve decided to celebrate today instead, and have treated the team to some tasty donuts from Krispy Kreme.