When you look back at your Cost per Click (CPC) figures over the past 12 months, how do they appear? It’s likely they have risen unless you’ve only focused on mobile devices or very niche or declining industries. If you’re a retail or seasonal business you’ll likely be seeing a seasonal increase in CPCs as everyone […]
Appearing in local search results can be quite a challenge for small businesses, especially if little technical knowledge is available to improve Local SEO. Although easy to implement, many small businesses still don’t use Schema.org Markup on their websites. This is incredibly useful when trying to achieve relevancy with your business in local searches and […]
Last year in 2013, over 85% of Google’s revenue came from their AdWords platform. When you consider that their total advertising revenue for that year surpassed $50 billion, that is a very significant figure. What this tells us is that paid advertising isn’t going away any time soon. Platforms such as Google AdWords are going to […]
There are a wide range of website platforms and Content Management Systems (CMS’) available for developers to choose from. There has also been a huge increase in the number of quick-build platforms that allow easy, visual creation of sites too. Many of these platforms don’t even require a web developer, with simple interfaces and visual […]
“Holidays are coming, holidays are coming…” It’s official; Christmas is fast approaching and even if you’re not excited about the holidays just yet, the big brands have been preparing for this moment for months. The festive season is an incredibly important time for brands, both big and small, as are the many other holidays and international events […]
Often underrated yet vitally important in a large number of verticals, brand engagement is often overlooked at the cost of creating a larger audience of loyal, relevant users who are more likely to convert and share the love. The music industry gives one of the best examples of this, and a number of lessons can […]
If your business wants to generate more leads and conversions, PPC landing pages can really help to achieve this goal and maximise your online campaigns. In most cases, if you’re already using this form of marketing, but struggling to see a return on investment, it’s often the landing pages themselves that cause issues, as opposed […]
PR has fast become a crucial element of any content marketing strategy. The days of ‘link-building’ have evolved, and now content marketers need to work hard to earn great links to gain exposure and brand awareness. That’s why it is crucial to have a robust outreach strategy.
The travel industry makes up a large percentage of Google’s revenue. Based on a report published back in 2011, travel and tourism is the third highest spending industry when it comes to AdWords. I doubt this has changed a great deal since then.
Today I had the opportunity to speak at the Content Marketing Show in Brighton. The event has grown into one of the biggest free Content Marketing conferences, and as such it was huge privilege to share my knowledge on organising yourself, your teams and your campaigns to better improve the chances of Content Marketing success.
Ad Customizers are a set of parameters that allow AdWords ad copy to be updated dynamically.They allow you to customise ads with any information you like, dynamically pulled in from a feed. This could be the colour or size of a product, the speakers at an event you’re advertising, how much longer a sale is […]
Charities have for a long time used Content Marketing in various ways to bring attention to their message. By sharing stories, the meaning of your cause is brought to the forefront in a way that provokes the required interest and emotional attachment that leads to support for your organisation.