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Our Digital Marketing Blog
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- SEO
- 13th May 2013
- 11 Comments
Essential 2013 SEO Health Check Guide
2012 was a year of change for the SEO industry and it already feels as though 2013 will be every bit as turbulent. It has never been more important to ensure your site’s SEO is healthy.This guide is intended as a comprehensive resource for carrying out a review of your site’s health and SEO performance. It is also designed to ensure that your site is not just healthy now, but will hold up against the promise of more Google algorithm updates and be protected against manual penalties. You can also download my free PDF checklist to use alongside your own SEO health review.
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- SEO
- 10th May 2013
- 2 Comments
Why Research Should Be A Fundamental Part Of Your Content Strategy
Creating a detailed and thorough content strategy will take time, although making the effort to do this in the first place will bring its own rewards. Within your overall strategy, there will be a number of areas that you will need to address, from how to promote the content once it’s been created, how to measure its success and of course, undertaking the correct level of research before you get started. -
- Analytics
- 9th May 2013
- Comment
Simple, Effective Persuasion and CRO Practices for Your Website
Psychology, persuasion and CRO (conversion rate optimisation) are areas of online marketing and designing for the web that have always interested me. How do you get visitors to your site? Once they are on the site, how do you persuade them to perform an action? Whether that is to get them to sign up to an email list, purchase something, register for a free trial or numerous other actions. -
- SEO
- 8th May 2013
- 4 Comments
The Importance of Localisation in International SEO
It’s Guest Post Time!Gemma Birch looks at the best ways to localise a website by region, content types and keyword research as well as how to get that content found.
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- Analytics
- 7th May 2013
- 2 Comments
UTM Parameters Explained With Practical Examples
When running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web. Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play! -
- Paid Search
- 3rd May 2013
- Comment
Display Advertising on Google AdWords: A Step-by-Step Guide
The Google Display Network (GDN) is responsible for 20% of all AdWords traffic, and it is an ever-growing advertising platform. In the US alone, the GDN reaches 92% of all Internet users. This post will guide you step-by-step through the different kinds of display targeting and how to set up your display campaigns. It will also cover some basic optimisation tips so you can make sure you’re getting the most out of Google AdWords Display Advertising. -
- SEO
- 2nd May 2013
- 7 Comments
How To Create An Effective 404 Error Page
The 404 page is an important, but much overlooked and unloved part of many websites. What is it for? How do you create one? Does anyone care? In this post we aim to explain all these things plus give you some brilliantly unusual examples to inspire you. -
- SEO
- 1st May 2013
- 9 Comments
14 SEOs Reveal Their All Time Favourite Tools
With so many SEO tools that come and go, what are the tools that have stood the test of time and are still being used today? We asked the Koozai team to tell us which tools they still love with all their hearts and why they love them. We also want to hear all about your favourite tools in the comments. -
- Paid Search
- 30th Apr 2013
- 1 Comment
Why Paid Search Isn't Just For Big Budgets (Plus 9 AdWords Alternatives)
I like big budgets and I cannot lie but when a client walks in with an itty bitty budget I get intrigued. Because paid search isn’t just for huge budgets and nor is it is case that those who spend the most get the best results. So in this slide deck, which I presented at On The Edge, I look at why Paid Search is for any budget not just the big ones. -
- SEO
- 30th Apr 2013
- 4 Comments
What Radio Can Teach Us About Content Marketing
Bear with me on this one. For decades, radio stations all over the world have had to create programmes and schedules dedicated at bringing in listeners; and at the heart of it is good quality content, albeit, content over the airwaves. So what can Content Marketers learn from the world of radio, if anything? -
- SEO
- 29th Apr 2013
- 9 Comments
14 Essential Characteristics For The Modern SEO Professional
In the world of Search Engine Optimisation it’s very rare that you find two SEO’s that think exactly the same. Search professionals come in all shapes and sizes with a range of different techniques and tactics. That said there is no denying that we all have similar characteristics. This blog post will look at the common characteristics of a rounded SEO and how they are applied to an SEO campaign.
