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Carl Panteny

Our Digital Marketing Blog

Can Augmented Reality Be Used In Content Marketing?

20th Jan 2015 Content Marketing | 3 Comments

Can Augmented Reality Be Used In Content Marketing?

Whenever I discuss Augmented Reality (AR) to colleagues, bosses, or clients, I get the same facial expression - the raised eyebrow of confusion. It’s to be expected. I understand their concerns. QR codes can be used as a way to directly connect customers with online content, and these may be deemed to be appropriate for the task in hand. However, Augmented Reality provides more in your content arsenal, especially as we move towards more visual material.Read more

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