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James Challis

Our Digital Marketing Blog

What’s Your SEO Goal? Find Out Your Ideal Metric

9th Sep 2014 SEO | 2 Comments

Ideal SEO Metrics - Big Stock ImageSearch Engine Optimisation has evolved beyond recognition over the last decade with a crackdown on spam by the popular search engines and a shift in the way people are finding information through search. The outdated goals of counting backlinks and a focus on rankings are much less relevant metrics than before for SEO campaigns. So what's new? What other metrics should you be using? That depends on your goal. Read more

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