When you think of “good content” it’s likely that you think of something that’s text or visual based, such as blog posts, Infographics and interactive pieces. However, alongside these excellent forms of content we often neglect audio, and in particular podcasts, as a valuable tool for enhancing your brand and getting your message out to […]
Deciding on where to allocate your marketing budget? Consider how Above-The-Line (ATL) and Below-The-Line (BTL) marketing works, and which is better for your business, with Koozai’s latest Infographic.
More businesses than ever before are turning to crowdfunding to attract investors to their startups. What makes crowdfunding such an attractive option? Let’s take a look.
Content Marketers are passed the very privileged and powerful responsibility of becoming an extension of a particular brand. Not only are Content Marketers responsible for research and ideation, but creating compelling content that works, and getting this content seen by the right pairs of eyes is a crucial part of the job. This multifaceted and […]
Coming up with content ideas for your own business or client can sometimes prove to be a little tricky. The frustration caused by getting stuck for ideas can cause issues, especially if you’re on deadline or content needs to be scrapped and altered at the last minute. So what’s the solution?
Whether you’re thinking of setting up your own event or you’ve taken the plunge already – at some point you MUST consider how you’re going to promote it before, during and after. Where on earth do you start? What channel do you use, and when? This post has been designed to present a formula / […]
On April 21st 2015 the world’s most popular search engine updated its search algorithm to favour sites that are mobile-friendly. Those that aren’t will be left behind, fighting for their search results. If you’re responsible for a site or the management of online content that isn’t optimised for mobile use, fear not; this post is […]
At the end of the day, we all feel at times that we are battling through an endless minefield of overused jargon and phrases that could do with stripping back and simplifying. In the Digital Marketing industry, we encounter unnecessary phrases used time and time again that, quite frankly, make us cringe.
There’s no denying the popularity of online quizzes. They are a great way to engage your audience whilst collating data that you would have otherwise had to gain through more drawn-out processes. Here’s how to create a quiz and embed it on your website as a part of your content marketing efforts.
Writing blog posts is easy. Yeah I said it. Anyone can grab a keyboard and begin typing, and a couple of hundred words later they’d probably have an almost–legible piece of content. However, if it doesn’t have a catchy title, chances are no one’s even going to glance at it, let alone read through it. […]
To get content in front of the right audience you can sometimes get help from paid promotion. Paid content promotion can come in many forms including social media, remarketing and native advertising. Whilst the main purpose of paid promotion is to increase traffic and conversions, have you ever asked if it can impact organic search […]
One question a lot of SEOs are often asked by clients looking to effectively leverage a business blog is: “how long should a blog post be?” Of course, there is no short answer (and thus, no short blog post in this instance), but there are some good pointers that could act as a guide for writing […]