There are certain fundamental trust signals that play a key role in every user’s overall experience when entering your website. In this post, we will explore these trust signals, which every web developer should utilise in order to build a level of trust with their users, in turn undoubtedly improving consumers’ opinions about their specific […]
In April 2015, Google started rolling out their mobile update which saw mobile friendliness become an especially strong ranking factor that would have significant ranking effects in the mobile search results. During the rollout of the update hailed as ‘Mobilegeddon’ which started on April 21st, Next had only an app in place that catered for […]
Search Engine Optimisation (SEO) is usually an afterthought once a website has been created. This is, however, a bit like implementing an advertising campaign before creating a marketing strategy.
Today, I had the pleasure of speaking at Learn Inbound in Dublin. My talk focused on Google’s recent mobile update and how you can take steps to understand the effect it has had on your website.
Link building today means something very different to a few years back. There was a time when buying hundreds or thousands of links from spammy link directories would deliver results in the form of search engine rankings. Not any more. Link building in the modern world of SEO is much more quality over quantity, and […]
Do you know the different types of penalties associated with onsite content? With so many potential issues arising from content, it’s worth looking at each type of penalty, be it algorithmic or manual. This post is designed to give you a better understand of how each type of content issue could affect your site’s rankings.
April 21st 2015 saw a landmark moment for mobile users of the search giant, Google. On this day, a significant update to their algorithm was designed to boost mobile friendly pages in Google’s mobile search results. But what were the effects to businesses around the world?
‘Crawl Budget’; you’ve probably heard the phrase many times, but what is it and what does it mean? The Internet is an ever expanding resource for information and as much as Google would love to be able to crawl every piece of content that exists on it, this is somewhat impossible. As such, domains are […]
Before I started out in Digital Marketing, I naively assumed that everyone was a web developer and would naturally have super-flashy, well-optimised super-sites boasting all the latest technologies, so I set about trying to imitate them. Whilst I’ve pretty much got nowhere near that standard, I’ve learned a few things along the way.
For students or recent graduates looking to get into Digital Marketing, there are a number of ways to stand a better chance of being recruited, and excelling once you’ve landed yourself your dream digital role. Sharing tips from my own experiences, here’s how…
A couple of months back, when questioned on whether link building was “any good” during a Google+ live chat, Google’s John Mueller appeared to suggest that he would in fact, avoid it completely. Naturally, this lead to an influx of ‘John Mueller says…’ posts suggesting that link building was falling victim to that very irritating […]