There is a war happening right now. A war for your eyeballs. Giant technology companies are fighting for your eyeballs – or, rather, for your visual attention. On one side, we have Google: the king of all online advertising. On the other, Facebook: the king of misplaced attention spans. Now, Apple enters with ad blocking […]
Earlier this year, we did a survey to 1,000 UK retailers to find out how effective Google Shopping campaigns have been for them. The results highlighted that businesses still have a way to go to make their campaigns fully worthwhile. All the results can be found here.
Okay, I’ll come right out with it – this is a borrowed post. Borrowed from the insanely awesome piece of insane awesomeness that is Northcutt’s list of Google ranking factors. In this post, I’ll take 10 of the most potent positive ranking factors and explore what you need to do with them to get some […]
$59,624,000,000. That’s the revenue generated by Google through advertising alone in 2014 and it’s that figure that makes the world’s biggest online companies work hard to find a way to tap into the search and online advertising market. Take a look at the biggest threats to Google’s dominance.
The fight against referrer spam has long been a losing battle. It seems like every time a ‘solution’ is found, the spammers are already a step ahead, like a never-ending game of Whack-A-Mole.
The SEO industry has always been largely open to opinion, with effective techniques regularly debated and disputed. Google and other search engines hide behind a complex ranking algorithm using over 200 factors, with no-one knowing all of the elements that Google takes into account when ranking a site or how much weight it gives to […]
Although Brand Authority is of paramount importance in creating the necessary SEO signals to improve your site’s natural search performance, Domain Authority mustn’t be overlooked either. Koozai recently analysed the sites of the brands in the Forbes Top 100 to find out how they were performing. We devised a scoring system to identify the top […]
A long-trusted servant of mine, Screaming Frog, had itself a little upgrade back in June. A number of changes were made but the standout features that caught my attention were the new ‘Custom Extraction’ and, OMG… GOOGLE ANALYTICS INTEGRATION!
There are certain fundamental trust signals that play a key role in every user’s overall experience when entering your website. In this post, we will explore these trust signals, which every web developer should utilise in order to build a level of trust with their users, in turn undoubtedly improving consumers’ opinions about their specific […]
Continuing from my last post (How Small Businesses Can Dominate Digital), it’s time to get ready for the impending doom of Black Friday, that pre-Christmas explosion of human greed that really makes you question your involvement in society. As a retailer, it’s your responsibility to improve the situation for customers as much as possible – […]
Google Tag Manager first launched in 2012, although despite its powerful features, it’s still not widely utilised by websites. The second version of the interface, known as Google Tag Manager V2, or GTM V2, provides a more intuitive and easy-to-use tool whilst still providing the same powerful features. Here’s what you need to know to get […]
In April 2015, Google started rolling out their mobile update which saw mobile friendliness become an especially strong ranking factor that would have significant ranking effects in the mobile search results. During the rollout of the update hailed as ‘Mobilegeddon’ which started on April 21st, Next had only an app in place that catered for […]