This year marks my 11th in SEO and Digital Marketing. It seems a very long time ago now that I went to a chance interview with a web design company in Hampshire for a potential vacancy for a job I wasn’t even aware of. 11 years on and the rest, as they say, is history. […]
2015: the year of the mobile… again? Hmm, possibly. One thing we can be certain about is that the popularity of mobile use is continuing to grow, especially in search. By 2016, it is expected that the majority of local searches will be made on mobile devices; this is just one indicator of increasing use. […]
It’s that time of year when the world of search is basted with a heavy brush of predictions ready for the next 12 months. Curious marketers gather round to share these stories, and recount them to others. If there’s one thing I have learned during 2014 it’s that no one can be certain what 2015 […]
Appearing in local search results can be quite a challenge for small businesses, especially if little technical knowledge is available to improve Local SEO. Although easy to implement, many small businesses still don’t use Schema.org Markup on their websites. This is incredibly useful when trying to achieve relevancy with your business in local searches and […]
There are a wide range of website platforms and Content Management Systems (CMS’) available for developers to choose from. There has also been a huge increase in the number of quick-build platforms that allow easy, visual creation of sites too. Many of these platforms don’t even require a web developer, with simple interfaces and visual […]
If your business wants to generate more leads and conversions, PPC landing pages can really help to achieve this goal and maximise your online campaigns. In most cases, if you’re already using this form of marketing, but struggling to see a return on investment, it’s often the landing pages themselves that cause issues, as opposed […]
PR has fast become a crucial element of any content marketing strategy. The days of ‘link-building’ have evolved, and now content marketers need to work hard to earn great links to gain exposure and brand awareness. That’s why it is crucial to have a robust outreach strategy.
With so many Google updates leading to so many reasons why websites can suddenly or gradually lose traffic and rankings, it can be hard to know where to start. In this post I’ve looked at the different types of Google penalties (and those that are not, strictly speaking, penalties at all) to help you diagnosis […]
Businesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI.
When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are […]
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
Search Engine Optimisation has evolved beyond recognition over the last decade with a crackdown on spam by the popular search engines and a shift in the way people are finding information through search. The outdated goals of counting backlinks and a focus on rankings are much less relevant metrics than before for SEO campaigns. So what’s […]