A partially constructed building covered in scaffold
Koozai > Blog > The King’s Speech: Opportunities in Construction and the Role of Digital Marketing

The King’s Speech: Opportunities in Construction and the Role of Digital Marketing

| 3 minutes to read

The recent King’s Speech has unveiled ambitious plans for economic growth and job creation by the new, Labour government, presenting significant opportunities for the construction industry. The government’s commitment to “build more housing and infrastructure” through 35 forthcoming bills could mark the most substantial boost to the sector in generations. As a digital agency that works with several businesses in the sector, we have looked at what this might mean and how digital marketing can help.

Legislative Highlights and Their Implications

The King’s Speech outlined key areas of focus, including planning and infrastructure, high-speed rail, a new industrial strategy council, employment rights, and apprenticeship levy reform. For businesses in the built environment, these legislative changes promise a more streamlined and supportive environment.

Planning and Infrastructure: The proposed Planning and Infrastructure Bill aims to simplify the delivery process for critical infrastructure and major projects. This includes new National Policy Statements on infrastructure, reform of compulsory purchase compensation rules, and increased capacity for local planning authorities. Such reforms are designed to accelerate high-quality infrastructure and housing delivery.

Addressing Housing Needs

Driving up housing output is a central aim of the government’s plan. However, the type of housing built is equally important. Solutions must include independent living developments and age-friendly public infrastructure to encourage older residents to move from family homes.

A new build house on edge of an estate

Embracing the Golden Thread

The construction industry is also preparing for the findings and recommendations of the Grenfell Tower Inquiry. The anticipated legislation will likely evolve the Hackitt recommendations, ensuring that safety standards are maintained from the architect’s desk to project handover.

Devolution and Local Growth

Devolution is set to be a key driver of growth, with metro mayors empowered to support local growth plans. The government aims to foster collaboration among local authorities to identify and address regional infrastructure needs.

Skills Development and Employment Rights

The government’s new industrial strategy council and reforms to the apprenticeship levy are expected to drive up construction apprenticeship numbers, addressing the current skills shortage in the industry. Employment rights legislation will also bring changes, including equal pay, zero-hour bans, and new statutory rights for sick pay.

Leveraging Digital Marketing for Growth

In summary, the legislative changes proposed in the King’s Speech offer significant growth opportunities for the built environment. However, to fully capitalise on these opportunities, businesses need to communicate their strengths and compliance with new regulations effectively.

As the owner of a UK digital marketing agency that specialises in SEO, PPC, content marketing, and digital PR, we believe that strategic digital marketing is essential for businesses in the construction sector. Our goal is to help these companies navigate the changes, reach their target audience, and highlight their contributions to the nation’s growth. By leveraging the right digital marketing strategies, firms can not only stand out in a competitive market but also drive meaningful engagement and growth.”

Sophie Roberts, Managing Director, Koozai

Through honest, straightforward, and helpful digital marketing efforts, businesses in the built environment can showcase their innovations, comply with new regulations, and ultimately contribute to building a better future.

If you’d like to chat about how we can help your business, please drop us a line.

Leave a Reply

Your email address will not be published. Required fields are marked *

Sophie Roberts

Managing Director

As Managing Director at Koozai, Sophie Roberts keeps the agency on course, overseeing a diverse portfolio of clients. With more than 30 years of experience in marketing, Sophie has delivered impactful solutions for household names including Golden Wonder, Airfix & Humbrol, and Victorinox Swiss Army Knives. Since joining Koozai, she has continued this track record of excellence, guiding high-profile clients such as Travelbag, Trevor Sorbie, Red Funnel, and Côte Brasserie through digital strategies that have delivered measurable results. Her leadership style combines empathy and clarity, making even the most complex digital strategies accessible and actionable for clients and colleagues alike. Sophie’s career began in PR, where she quickly stood out by leading memorable, results-driven campaigns, notably the BBC’s “Service!” programme, which won a Catey Award for Best Independent Marketing Campaign and boosted engagement across the front-of-house profession. Her experience extends strongly into the hospitality sector, but she has also delivered innovative digital strategies for clients in construction and beyond. A passionate advocate for work-life balance and positive team culture, Sophie champions an environment where people thrive. A self-confessed foodie and proud geek, she treats every day like a school day, always eager to learn and improve. She has a particular interest in harnessing technology and AI to improve efficiency, effectiveness, and strategic innovation across marketing disciplines. Sophie’s insights and expertise have been featured in publications including The Business Magazine, Portsmouth News, The Daily Echo, Yahoo News, The Caterer, and HVP Magazine.

Sophie Roberts Read more about Sophie Roberts
aspect-ratio
Kelly-Anne Crean

Why SEO Should Be Involved at Start of a Migration

Kelly-Anne Crean
4th Jul 2025
aspect-ratio
close up of a line of human looking robots depicting Google AI and Search Generative Experience
Sophie Roberts

Guide to Mastering SEO for Google’s AI Overview

Sophie Roberts
@hospitalitysoph
3rd Jul 2025
aspect-ratio
Sophie Roberts

30 AI Marketing Stats

Sophie Roberts
@hospitalitysoph
2nd Jul 2025
aspect-ratio
Panic Free
Sophie Roberts

Your Guide to Recovery After a Site Migration

Sophie Roberts
@hospitalitysoph
1st Jul 2025

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget – it’s free, so why haven’t you signed up already?