Paid social media agency
Koozai is a UK paid social agency working with brands where social ad spend is delivering awareness but not conversions. We design paid social campaigns around lead generation and sales outcomes, not reach metrics, because the challenge most clients face is not visibility, but converting social audiences into qualified enquiries.
Clients come to us when targeting feels less effective following privacy changes, when sales teams don’t trust the leads coming from social channels, or when paid social and paid search are operating without a shared strategy.
Our paid social work includes campaigns for Holdcroft, an automotive group where we aligned paid social with commercial sales targets across multiple dealership locations.
Which paid social platform is right for your business?
Not every social media platform is right for every business. The best choice depends on who you’re trying to reach, what you want to achieve and how your customers make buying decisions.
At Koozai, we help businesses identify the most relevant advertising platforms rather than spreading budgets across channels without a clear strategy.
Facebook Advertising
Reach relevant audiences, generate leads and drive sales.
Facebook advertising can help businesses reach potential customers, promote products and services, generate enquiries and reconnect with people who have previously shown interest.
Explore our Facebook Advertising services
Instagram Advertising
Connect with audiences through engaging visual advertising.
Instagram advertising is particularly useful for businesses that can showcase their products, services or brand through compelling imagery and video. Campaigns can support brand awareness, website traffic, leads and sales.
Explore our Instagram Advertising services
LinkedIn Advertising
Reach professionals, decision-makers and B2B audiences.
LinkedIn advertising helps businesses connect with relevant professional audiences. It’s particularly valuable for B2B lead generation, promoting specialist services and reaching people involved in business purchasing decisions.
Explore our LinkedIn Advertising services
X (Twitter) Advertising
Reach audiences around relevant interests and conversations.
X, formerly Twitter, offers advertising opportunities for businesses looking to reach audiences engaging with particular topics, interests and conversations. It can be useful where the platform’s audience aligns with your brand and objectives.
Explore our X and Twitter Advertising services
Pinterest Advertising
Reach people discovering ideas, products and inspiration.
Pinterest advertising can be particularly useful for businesses whose products or services fit the platform’s discovery and planning behaviour. It can help introduce relevant audiences to products and encourage consideration.
Explore our Pinterest Advertising services
Not sure which platform to choose?
You don’t need to decide before speaking to us.
Our Paid Social specialists can assess your target audience, business objectives, available budget and existing campaign performance to recommend the platforms most likely to deliver meaningful results.
Whether you need one platform or a coordinated multi-platform strategy, we’ll help you focus your investment where it makes the most sense.
About our paid social media services
Facebook and Instagram campaigns are built around audience segmentation and creative testing. LinkedIn campaigns are structured around professional targeting and B2B buying cycles. Pinterest and X campaigns are managed with platform-specific bidding and creative strategies. Each platform has its own auction dynamics, audience behaviour, and creative requirements — and we manage them accordingly.”
- Facebook paid advertising
- Instagram Ads
- X Ads
- LinkedIn Ads
- Pinterest Ads
Our paid social service covers the full range of social advertising platforms; each is managed as a distinct discipline rather than a one-size-fits-all approach.
A results-focused paid social agency
Our results-focused paid social media ads consultants bring a diverse range of experience and expertise to the Koozai team – making us the ideal partner to help your businesses to drive better and more cost-effective traffic, leads, and conversions from your social media activity. We’re also official Google Partners, and have won multiple accolades for our paid search and social media work over the years.
Our approach to paid social media advertising
Our approach begins with audience strategy before ad creative. We map your target customer by platform; the person converting on LinkedIn looks different from the person converting on Instagram, and campaigns built on that distinction outperform those that treat all social audiences as equivalent.
We structure campaigns with clear testing frameworks: audience split-tests, creative variants, and placement experiments run concurrently so performance data accumulates quickly. Budgets are adjusted based on what the data shows, not assumptions made at the briefing stage.
We also ensure paid social does not operate in isolation. Campaigns are planned alongside paid search and SEO activity, so retargeting audiences, messaging, and landing pages are consistent across every channel a prospect touches.
Why invest in paid social media?
Paid social advertising puts your brand in front of high-intent audiences at the point where buying decisions are being shaped; before someone searches, and often before they know exactly what they need. Done well, it is one of the most cost-efficient ways to generate qualified leads, build a retargeting pipeline, and shorten the sales cycle for businesses where the buying journey spans multiple touchpoints.
The commercial case is straightforward. Organic social reach has declined significantly across every major platform. Businesses that rely on it alone are visible to a shrinking proportion of their potential audience. Paid social fills that gap; with precise audience targeting, measurable cost per lead, and the ability to test messaging and creative quickly enough to optimise toward what actually converts rather than what looks good in a reach report.
We work with you to understand what commercial outcomes matter; leads, revenue, pipeline contribution, or cost per acquisition and build campaigns designed to deliver against those targets. Audience strategy, ad creative, landing page alignment, and budget allocation are all shaped around your specific goals, not a standard package applied regardless of your market or margin profile.
We’ve won multiple awards and our services are rated over 4.5/5 on Google
Trusted by 100s of brands
Our paid social case studies and testimonials
To find out about the fantastic results we’ve achieved for businesses with paid social media campaigns, explore some of our client case studies below.
Taking leads into fifth gear with social media for the UK’s largest vehicle retailing group
Growing leads with PPC for a leading artificial grass brand
These fantastic results required careful attention from both Koozai and Holdcroft, but together we smashed the brief and are delighted at what we achieved as a team.
Kelly-Anne CreanHoldcroft Account Manager
Since Koozai took over our PPC work, we have seen considerable improvements in our click-through rate (CTR), converted clicks and cost per conversion (CPA). Commercially the project has been a great success and has delivered an excellent return on investment.
Jamie MooreManaging Director
Got questions about our paid social services? Get in touch.
If you have any questions about our paid social media advertising services, or would like to discuss how our Paid Social team could help your business with its social media strategy, please get in touch or fill in the contact form below. We look forward to hearing from you.
Ready To Start?
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
