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Samantha Noble

Google AdWords Launches Automated Rules

21st Feb 2011 Paid Search, Google AdWords, Paid Search | 2 Comments


Google have recently announced the introduction of Automated Rules for AdWords advertisers in the UK.

The function was trialled back in December in the USA and following some good feedback and results, has been rolled out to all AdWords Accounts.

In a nutshell, the tools allows you to create rules that automate some of the optimisation within your campaigns to make life easier and the campaigns less time consuming to manage.

Some examples of Automated Rules that can be set up:

  • Pause keywords with ‘X’ Click through Rate (CTR)
  • Increase ad group bid price by ‘X’ when average position is worse than ‘X’
  • Increase keyword bids to first page Cost per Click (CPC)
  • Activate ad group on a certain date
  • Pause seasonal keywords  on a specified day

These are just some of the rules that are available, but pretty much anything that you would typically filter on, can be made into an automated rule.

You can schedule your rules to run once, daily, weekly or monthly at a certain time/day of the week.

To test the new tool, I setup an Automated Rule on a PPC campaign to increase the ad group bid price by 20% every time the ads were shown in a position worse than four. Over the past three days I have seen some very positive results and would recommend any AdWords user that continuously makes updates to a campaign to take a look.

Google AdWords have published a video explaining how the feature works and how to create a new automated rule.

It would be good to hear anyone else’s thoughts on the tool and whether or not you have seen positive or negative results as a consequence of using it. So if you’re trialled it and had a chance to analyse the impact, let us know how you’ve found it so far.

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Samantha Noble About the author

Samantha Noble

Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.

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