A call to action (CTA) is an essential element of any advertising campaign, and Google Ads is no exception. A CTA is a statement or phrase that encourages the viewer to take a specific action, such as visiting a website, making a purchase, or filling out a form. Using the right call-to-action in your ad copy can enhance your ad performance and could lead to more clicks or even more conversions. The aim here is to select the right CTA for the type of action your business requires. The key is to make them visible so it’s best to create headlines using CTAs or attach them to the end of your descriptions as long as they fit within the character limits.
Here are 15 examples of effective CTAs for Google Ads:
In order to write the perfect CTA for your Google Ads, there are a few things you should keep in mind. Always make your CTA specific and actionable – The CTA should clearly state what action you want the viewer to take and be particular about it. Using “Join now” to then drive users to an e-commerce website isn’t ideal and will appear irrelevant. Adding this into an ad might make your ads appear lower quality and could harm your results so it’s always a good idea to make them as accurate as possible. E-commerce websites should use “Buy now” or “Shop now”.
Use strong and persuasive language – use words like “now,” “free,” and “limited time” to encourage potential customers to take action and also keep it short and to the point, CTAs should be concise and easy to understand. The last thing you need is to confuse your customers. The more specific, the better. Lastly, test multiple CTAs. Try using different CTAs to see which one performs the best for your ad. You might find that “Learn more” adds a layer of intrigue and entices users to click through. “Buy now” can sometimes appear a bit assertive but we recommend testing them against each other and finding out the winning CTA. By following these tips and using these examples as inspiration, you can use or create effective and compelling CTAs for your Google Ads that will encourage viewers to take action and potentially convert. For more info and help on Google Ads, read through our other articles.
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