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Mike Essex

26 Creative Ways To Split Test PPC Adverts (With 8 Bonus Ideas)

24th Apr 2013 Paid Search | No Comments


PPC Split TestsTesting is a fundamental part of PPC advertising, especially if you want to discover new ways to save money on your adverts and improve your Click through Rate. If you’ve always wondered what types of test you can try then today’s infographic from Avalaunch Media is a fantastic place to start. 

Split Test PPC Adverts

Source: Avalaunch Media
Found via: Search Engine Land 

If you can’t see the Infographic or just want a handy cut and paste summary of the key points then the types of advert variations they suggest are:

  • Dynamic keyword insertion
  • Irregular punctuation
  • Use all the ad space
  • Use little ad space
  • Display a subdomain
  • Display a subfolder
  • Use quotation marks
  • Ask a Question
  • Use unique selling propositions
  • Do the opposite of competition
  • Make offers time sensitive
  • Add seasonal ad copy
  • Add a short testimonial
  • Use social proof
  • Add a call to action
  • Use pricing in the ad
  • Add a discount
  • Use reverse headlines (e.g. Don’t Do This)
  • Be funny or silly
  • Use a scary tone
  • Make your ad rhyme
  • Use alliteration
  • Use copyright or Trademark symbols
  • Mention the benefits of using you
  • Add the word “Recommended”
  • Explain you are the official site

If you have other ideas for split tests then please leave them below.

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About the author

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...

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