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Google AdWords Blog Posts

  • Anna Lewis
    AdWords Segmentation Part 2 - Strategy and Conversion Analysis

    AdWords StrategyFollowing on from my post about why segments are so beneficial and how to look at AdWords demographic data segments this post covers segments for analysing your strategy. This includes:

    • Destination URLs performance
    • Placements
    • Search Terms
    • Conversion Name / Purpose

    Read more

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