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Recent EU cookie compliance laws have put some marketers off the proposition of remarketing. However, done properly, this tactic can still be extremely profitable. This post will take you through the benefits of remarketing and how to make the most out of targeted advertising.
One of most effective ways to increase the performance of an AdWords account is to improve the quality score of the keywords on which you are bidding. As quality score has an effect on impressions, average ad position and cost-per-click, investing time looking at your quality scores and improving them can have long term consequences on your AdWords account.
If you’ve ever wondered who you’re bidding against in AdWords and how your ads are performing comparatively, you may be in luck. Google are now offering an insight into the auction process at keyword-level, enabling advertisers to see how their campaigns are weighing up.
Initially this seemed like a tragic new update. One that takes more control away from the marketers’ hands and passes it over to Google. The more I read into it though, the more I’m starting to realise that it’s not such a bad thing.
Are you running AdWords advertising on Google search results pages? Are your ads in the best position they could be? Read more
It seems nearly every day I read something new about the growing importance mobile search is beginning to play within our industry. With significantly higher click-through rates and reduced cost-per-clicks, targeting users on mobile devices via AdWords can be highly profitable if done correctly and is set to become an ever more important aspect of pay-per-click advertising.
If you’re running PPC activity via AdWords directed at desktop, mobiles and tablets all from the same campaigns I would recommend a quick review of how your account is performing by viewing the account over its entirety and segmenting the data by device.
With Google recently updating the number of rules an individual user can create from 10 to a 100 within AdWords, I thought it might be useful to run through a few of the more useful rules that can be set up with an AdWords account to help you keep on top of things.
There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.
Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…