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Google AdWords Blog Posts
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- Paid Search
- 5th Nov 2012
- Comment
How to Understand the ROI of Paid Search
Traditional marketing and PR has historically had great difficulty proving ROI (Return On Investment) and in many cases ROI has simply been unknowable. One of the strongest aspects of online marketing is the ability to prove ROI and nowhere else is this done with as much ease and clarity as with PPC. -
- Paid Search
- 9th Oct 2012
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Top AdWords Checks for when you only have Twenty Minutes
These checks are the day-to-day basics that will ensure your account runs smoothly and performs well. These checks won’t move mountains or see you make huge improvements, but they will help you keep things ticking over for those who are time-poor and don’t have the resources for more detailed optimisation to take place. -
- Paid Search
- 28th Sep 2012
- 7 Comments
Google have hardly been subtle in the changes they’ve made in recent times, nor have they been apologetic. From major algorithm updates to tweaks in the colouration and complexity of sponsored ads (integration within maps, site links and even images for instance); the face of results pages has changed drastically. However, some might argue that this is more of an effort to please stakeholders, rather than users or advertisers. -
- Paid Search
- 9th Jul 2012
- 3 Comments
Ecommerce PPC - How To Manage Large Campaigns
Running an ecommerce PPC campaign can be an extremely profitable way to sell a huge range of products. However, many online retailers fail to structure their account to make the most of this advertising platform. The following guide will help you manage large scale ecommerce campaigns, boost your Click through Rate and improve the profitability of your AdWords account. -
- Paid Search
- 25th Jun 2012
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How to Make the Most of Remarketing
Recent EU cookie compliance laws have put some marketers off the proposition of remarketing. However, done properly, this tactic can still be extremely profitable. This post will take you through the benefits of remarketing and how to make the most out of targeted advertising. -
- Paid Search
- 12th Jun 2012
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12 Ways to Improve Quality Score in AdWords
One of most effective ways to increase the performance of an AdWords account is to improve the quality score of the keywords on which you are bidding. As quality score has an effect on impressions, average ad position and cost-per-click, investing time looking at your quality scores and improving them can have long term consequences on your AdWords account. -
- Paid Search
- 24th May 2012
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Google Reveal Auction Insights in AdWords
If you’ve ever wondered who you’re bidding against in AdWords and how your ads are performing comparatively, you may be in luck. Google are now offering an insight into the auction process at keyword-level, enabling advertisers to see how their campaigns are weighing up. -
- Paid Search
- 19th Apr 2012
- 8 Comments
Why the AdWords Phrase and Exact Match Update isn't all Bad
Initially this seemed like a tragic new update. One that takes more control away from the marketers’ hands and passes it over to Google. The more I read into it though, the more I’m starting to realise that it’s not such a bad thing. -
- Paid Search
- 12th Apr 2012
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Getting your AdWords Ads to Appear Higher in the Search Results
Are you running AdWords advertising on Google search results pages? Are your ads in the best position they could be? Read more -
- Paid Search
- 5th Apr 2012
- 3 Comments
Four Pages Every Site Needs for SEO and PPC
When I take on a new client, it’s common to see a number of key pages missing from their site. The pages missing are those that are considered to be key for any successful SEO or PPC campaign. -
- Analytics
- 20th Mar 2012
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AdWords Segmentation Part 2 - Strategy and Conversion Analysis
Following on from my post about why segments are so beneficial and how to look at AdWords demographic data segments this post covers segments for analysing your strategy. This includes:- Destination URLs performance
- Placements
- Search Terms
- Conversion Name / Purpose
