Stephen Logan

Google AdWords Ad Scheduling Updated and Refined

20th Oct 2009 Uncategorised 1 minute to read

The ‘ad scheduling’ feature within Google AdWords has always been a fantastic way to extend the budget of your Pay Per Click campaigns. Rather than running an advertisement all day, every day, ad scheduling would allow you to define certain time parameters and ensure you targeted visitors at peak times.

Previously this was all done on a standard hourly rate. Meaning that your adverts could run it from 9am to 6pm on every weekday ,and 10am to 4pm on weekends without any problems. This was always a hugely efficient way to streamline campaigns; that was until Google updated the system, making it even more versatile.

The shift from hourly time parameters to 15 minutes may not sound like a great deal, but even saving half an hour of unnecessary time each day could add up to a significant difference to your PPC campaign. Imagine, for example, your business gets 98% of customers between 9am and 5pm. You may not want to just have adverts running from 9 to 5, just in case some search slightly earlier or later, but due to a stretched budget you can’t afford for them to be running for an additional hour at either end; what do you do?

Well, with the new time 15 minute time slots you could set them running at 8:45 and have the campaign stop at 17:15. This way you only add 30 minutes extra online visibility, but you could still benefit from peak time traffic for your business.

So now you can be as specific as you want, ensuring that adverts are only showing when you need them to. Whether it’s eight hours forty five minutes one day and just two hours the next, you can get more from your AdWords budget with ad scheduling.

This is a fantastic way to drive down costs, particularly for smaller businesses where Pay Per Click management of spend is likely to be far tighter. It may only be a small change, but it could have a huge difference – particularly over longer campaigns.

Share this post

2 Comments

What do you think?

aspect-ratio
London cityscape
Stacey Cavagnetto

The Best Digital Marketing Agencies in London

Stacey Cavagnetto
18th Jan 2023
Marketing Strategy
aspect-ratio
Gary Hainsworth

How To Write Ranking Content In 2023

Gary Hainsworth
16th Jan 2023
SEO Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Free Digital Marketing Audit

Are you a UK business that needs some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Questions?

Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross