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With the emergence of services like Google AdWords, Pay per Click advertising has grown to be the marketing medium of choice for online businesses. No other form of advertising has been known to create such a stir in the industry for all online marketers.
So what exactly is Pay per Click and what can it do for your business?
Pay per Click (PPC) advertising is exactly how it sounds! You pay every time that a searcher clicks on your ad. While this may seem like a simple illustration, it demonstrates the beauty of the idea. Let’s compare this method with a traditional form of advertising. Let’s say that your business put up a billboard on the side of the road. You pay a monthly fee for this. This means that regardless of whether anyone actually looks at the advert or not, you’re paying! People who don’t want anything to do with your product will look at it and you are still paying for it.
Now, let’s look at the advantages of PPC advertising. Your ad appears prominently within the search engines and related websites. When your ad appears it means that one of the keywords relating to your business triggered the ad. This means that someone who is looking for something related to what you have to offer just performed a search. Therefore, your ad is only being shown to people who are looking for what you have to offer. Then, you only have to pay when someone actually clicks on your ad and goes to your website. That means that you only pay when someone actually comes to your place and checks out your product. You are not charged for someone who merely looks at your ad. This is obviously a superior form of advertisement. You are getting highly-targeted traffic to your website.
One of the major benefits that Pay per Click has for your business is the ability to generate massive amounts of traffic in a short space of time. You just start an account, write an ad and start running it. Within a few hours you can have people visiting your site.
While this is definitely a benefit, it can be a detriment if you are not careful. If you don’t set a careful daily budget for your advertising, you can rack up a huge bill with the search engine. You can make your daily budget as small or as large as you want. It is truly customisable. The traffic won’t stop coming unless you make it stop. Therefore, you have to watch your budget carefully.
Pay per Click offers access to quality traffic online. It is a steady stream of targeted customers that you are paying to bring to your website. If you have a good product, you will increase sales with a carefully crafted PPC campaign.
At Koozai, we understand Pay per Click and if you want to focus on developing your business, you should consider our Pay per Click management services.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.