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Click Forensics have just released a press release highlighting the fact that pay per click fraud for Q3 2008 was 16%, a slight reduction on the previous quarter and the same period in 2007. This data is taken from their Click Fraud Index.
Unfortunately, the UK is listed as one of the PPC fraud hot spots accounting for 3.5% of all fraudulent activity.
If you’re a pay per click advertiser, clearly you need to be vigilant with your traffic. There are professional solutions available for anyone wishing to monitor their paid traffic closely or, as reported last month, there is a simple solution if you do suspect click fraud and want to monitor your traffic.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.