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Click Forensics have just released a press release highlighting the fact that pay per click fraud for Q3 2008 was 16%, a slight reduction on the previous quarter and the same period in 2007. This data is taken from their Click Fraud Index.
Unfortunately, the UK is listed as one of the PPC fraud hot spots accounting for 3.5% of all fraudulent activity.
If you’re a pay per click advertiser, clearly you need to be vigilant with your traffic. There are professional solutions available for anyone wishing to monitor their paid traffic closely or, as reported last month, there is a simple solution if you do suspect click fraud and want to monitor your traffic.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.