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This month, I sat and passed the Microsoft adExcellence exam and am very pleased to have this additional qualification to complement my Google AdWords Professional status.
The Microsoft adExcellence exam is designed especially for individuals (and UK companies in the near future) who have been managing, or are looking to manage, a Pay per Click marketing campaign on Bing (formally MSN Live). As a company, we believe it is important to pass these exams as a minimum standard and to act as a basis to develop our experience of this platform from.
Once you have passed the exam, you become a member of the Microsoft adExcellence official accreditation program and are issued with a member logo and are included within the adExcellence Membership Directory.
Microsoft also have another program which companies can become members of, but it is currently not available to the UK. Microsoft have informed us that the membership will be available to UK companies soon and when they do, Koozai as a company will be taking the steps to obtain the Corporate status.
If you would like Koozai to help create, manage and optimise your Bing campaigns, why not take advantage of our Bing Pay Per Click Management service.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.