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This month, I sat and passed the Microsoft adExcellence exam and am very pleased to have this additional qualification to complement my Google AdWords Professional status.
The Microsoft adExcellence exam is designed especially for individuals (and UK companies in the near future) who have been managing, or are looking to manage, a Pay per Click marketing campaign on Bing (formally MSN Live). As a company, we believe it is important to pass these exams as a minimum standard and to act as a basis to develop our experience of this platform from.
Once you have passed the exam, you become a member of the Microsoft adExcellence official accreditation program and are issued with a member logo and are included within the adExcellence Membership Directory.
Microsoft also have another program which companies can become members of, but it is currently not available to the UK. Microsoft have informed us that the membership will be available to UK companies soon and when they do, Koozai as a company will be taking the steps to obtain the Corporate status.
If you would like Koozai to help create, manage and optimise your Bing campaigns, why not take advantage of our Bing Pay Per Click Management service.
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.