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Yesterday, I received an email from Yahoo Search Marketing explaining how that if you want to target a specific country, you can now do so by selecting that country in your campaign settings.
This is a real time saver compared to the previous way where, if you were building a campaign to target the US, you’d have to select each of the individual States. I’d like to have been involved in that brainstorm.
Who says Yahoo doesn’t innovate. Well done Jerry!
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)
Coming in with the final of our four blogs recapping BrightonSEO 2018, here’s our final rundown of the talks with actionable takeaways and slides.