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Yesterday, I received an email from Yahoo Search Marketing explaining how that if you want to target a specific country, you can now do so by selecting that country in your campaign settings.
This is a real time saver compared to the previous way where, if you were building a campaign to target the US, you’d have to select each of the individual States. I’d like to have been involved in that brainstorm.
Who says Yahoo doesn’t innovate. Well done Jerry!