We love digital - Call
03332 207 677Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677Circle Info

Anna George

Testing Testing – Domains in Headlines?

31st May 2011 Paid Search, Google AdWords Less than a minute to read

More testing ideas from AdWords have made their way across the pond from initial launch in the US a few months ago – this time with domain names within the headlines:

Koozai ad example with domain in headline
From looking at the structure of the ads the layout of domain names in the headline appears to show only when the combination of headline and description line 1 is not possible. This means when writing your ad, there is no ending punctuation to round off description line 1.

From the example above all domain names are shown in lower case separated by a vertical bar, is this enough to encourage a better CTR? For experienced Pay Per Click advertisers optimising character capitalisation on domains was a key element which of course was removed since the display URL amends came in to play a few months ago. Does the new layout really make your ad better? Is it more appealing to a potential customer?

Has anyone noticed any fluctuations in CTR since the launch? We’d be interested to know your thoughts on it!

Share this post

Getting Your Business Back On Track In 2020

New Koozai Guide To Get Your Business Back On Track!

What do you think?

aspect-ratio
First Click Vs Last Click Attribution In Google Analitycs And Google Ads
Daria Kolowca

First Click Vs Last Click Attribution In Google Analitycs And Google Ads

Daria Kolowca
18th Sep 2020
Analytics
aspect-ratio
Newspapers
Stacey Cavagnetto

KoozNews: September 2020

Stacey Cavagnetto
15th Sep 2020
News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • This field is for validation purposes and should be left unchanged.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross