We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Anna George

Testing Testing – Domains in Headlines?

31st May 2011 Paid Search, Google AdWords Less than a minute to read


More testing ideas from AdWords have made their way across the pond from initial launch in the US a few months ago – this time with domain names within the headlines:

Koozai ad example with domain in headline
From looking at the structure of the ads the layout of domain names in the headline appears to show only when the combination of headline and description line 1 is not possible. This means when writing your ad, there is no ending punctuation to round off description line 1.

From the example above all domain names are shown in lower case separated by a vertical bar, is this enough to encourage a better CTR? For experienced Pay Per Click advertisers optimising character capitalisation on domains was a key element which of course was removed since the display URL amends came in to play a few months ago. Does the new layout really make your ad better? Is it more appealing to a potential customer?

Has anyone noticed any fluctuations in CTR since the launch? We’d be interested to know your thoughts on it!

Share this post

Anna George
About the author

Anna George

Anna has worked in online marketing and eCommerce for over 4 years, working both digital agency and client side. She provides insightful tips for webmasters.

What do you think?

  • aspect-ratio Koozai at Search Elite
    Cat Birch

    Koozai Sponsors Search Elite 2017

    We are pleased to announce that Koozai will be sponsoring Search Elite London! (more…)

    Cat Birch
    @MissCatBirch
    20th Mar 2017
    News
  • aspect-ratio Sam judging awards
    Cat Birch

    Samantha Noble Judging MENA Digital Awards, DANI Awards And UK Biddable Media Awards

    Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.
    (more…)

    Cat Birch
    @MissCatBirch
    8th Mar 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?