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Google AdWords – Ad Preview & Diagnostics, Now As One
With the ever changing face of the Google Ad Preview Tool, it has once again changed – this time now including Ad Diagnostics. For those who have never used the Ads Diagnostic Tool before, this is/was a very useful tool which ran against all details within your campaign – it highlighted any problems with your ads.
“But where is this tool?” I hear you say; well it now has a new home!
Since Google started combining reporting within the Campaigns tab, they have done the same with their Ad Diagnostics tool – you can now diagnose problems with your ads directly from your Keywords tab! You can review large quantities of keywords at a time – perhaps you’d like to take a look at your whole campaign or work through individual ad groups if you prefer. Either way, wherever you see a list of Keywords within the interface, you can ‘diagnose’ them.
- Navigate to your keywords in question – either drill down to the ad group or use the keywords tab within a campaign.
- Underneath the graph, select the ‘More actions…’ drop down, then ‘Diagnose keywords’
- Define your test conditions, then click ‘Run test’
The tool will then run diagnostic tests looking at your keywords and ads to see what the status is – you’re hoping for ‘Ad showing now’ status to demonstrate all is well.
There are a whole variety of potential results which you could see within your Keywords tab, but to find out more about any ones you’re not sure on hover over the speech bubble next to the status.
You can also ‘Filter results’ to show only those keywords you are interested in taking a particular action on. To filter you can either use the ‘Filter’ drop down just under the main ‘Keywords’ tab at the top of the page, or select ‘Filter Results’ under the ‘More actions’ drop down – make sure you click ‘Show diagnosis status’ under the tick boxes to see the full list of diagnosis status’ for filtering.
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About the author
Anna George
Anna has worked in online marketing and eCommerce for over 4 years, working both digital agency and client side. She provides insightful tips for webmasters.
Good post Anna. Personally I’m finding it much trickier to find the data I need under the new system. Tracking negatives that conflict with positives was a lot easier under the old model. At the moment it’s hard to pinpoint why a change was required (as was the same when they moved the report) but it seems to be to make the tool more visible to users who may not have seen them before, by moving them to the keywords tab. Sure we’ll get used to it quickly.
What do you think?
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