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With the ever changing face of the Google Ad Preview Tool, it has once again changed – this time now including Ad Diagnostics. For those who have never used the Ads Diagnostic Tool before, this is/was a very useful tool which ran against all details within your campaign – it highlighted any problems with your ads.
“But where is this tool?” I hear you say; well it now has a new home!
Since Google started combining reporting within the Campaigns tab, they have done the same with their Ad Diagnostics tool – you can now diagnose problems with your ads directly from your Keywords tab! You can review large quantities of keywords at a time – perhaps you’d like to take a look at your whole campaign or work through individual ad groups if you prefer. Either way, wherever you see a list of Keywords within the interface, you can ‘diagnose’ them.
The tool will then run diagnostic tests looking at your keywords and ads to see what the status is – you’re hoping for ‘Ad showing now’ status to demonstrate all is well.
There are a whole variety of potential results which you could see within your Keywords tab, but to find out more about any ones you’re not sure on hover over the speech bubble next to the status.
You can also ‘Filter results’ to show only those keywords you are interested in taking a particular action on. To filter you can either use the ‘Filter’ drop down just under the main ‘Keywords’ tab at the top of the page, or select ‘Filter Results’ under the ‘More actions’ drop down – make sure you click ‘Show diagnosis status’ under the tick boxes to see the full list of diagnosis status’ for filtering.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.