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With the ever changing face of the Google Ad Preview Tool, it has once again changed – this time now including Ad Diagnostics. For those who have never used the Ads Diagnostic Tool before, this is/was a very useful tool which ran against all details within your campaign – it highlighted any problems with your ads.
“But where is this tool?” I hear you say; well it now has a new home!
Since Google started combining reporting within the Campaigns tab, they have done the same with their Ad Diagnostics tool – you can now diagnose problems with your ads directly from your Keywords tab! You can review large quantities of keywords at a time – perhaps you’d like to take a look at your whole campaign or work through individual ad groups if you prefer. Either way, wherever you see a list of Keywords within the interface, you can ‘diagnose’ them.
The tool will then run diagnostic tests looking at your keywords and ads to see what the status is – you’re hoping for ‘Ad showing now’ status to demonstrate all is well.
There are a whole variety of potential results which you could see within your Keywords tab, but to find out more about any ones you’re not sure on hover over the speech bubble next to the status.
You can also ‘Filter results’ to show only those keywords you are interested in taking a particular action on. To filter you can either use the ‘Filter’ drop down just under the main ‘Keywords’ tab at the top of the page, or select ‘Filter Results’ under the ‘More actions’ drop down – make sure you click ‘Show diagnosis status’ under the tick boxes to see the full list of diagnosis status’ for filtering.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.