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On the 11th Day of Christmas, we bring you 11 AdWords Tips:
1. Invest time in researching keywords
2. Set-up conversion tracking from the outset
3. Move to a standard campaign from starter as soon as possible
4. Create separate campaigns if advertising on the Content Network
5. Ensure you understand the difference in the match types and use as appropriate
6. Use negative keywords
7. Test ad copy to see which is most effective
8. Ensure your landing pages are optimised for your keywords and ad copy
9. Improve your quality score by having a fast and reliable web host
10. Use the search query report regularly and often, particularly if using broad match
11. Use AdWords Editor to make life easier!
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.