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Whenever you create a new PPC advertisement there’s a temptation to see how it appears on the search engines. This temptation can grow further if it fails to deliver the expected traffic rates or has an unusually high bounce, thus indicating a potential issue.
The only issue with looking for your advert through the search engine itself is that it can create unnecessary impressions and lower the Click through Rate (CTR), which may in turn adversely affect the campaign. So how can you preview your ads without upsetting the statistics and potentially costing yourself more money? Well, Microsoft Bing have come up with a simple solution.
Microsoft adCenter now has its own Ad Preview Tool, giving you the opportunity to see your adverts away from the search engine and without incurring any data issues.
To find this you simply need to login, then click on the Campaigns tab. Once you’re on the Campaigns page follow the Ad Preview Tool control situated in the top right before filling in your adverts’ key terms in the Keyword box. Finally click on the Preview Ads button and you’ll be taken to a Bing SERPs.
Whilst Google have offered a similar feature for some time within their AdWords software, this is the first time that the Microsoft run equivalent has offered the same service. It will certainly be viewed as a welcome addition by most Bing advertisers and will stop you totting up lots of unnecessary impressions when reviewing your ads.
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.