We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Whenever you create a new PPC advertisement there’s a temptation to see how it appears on the search engines. This temptation can grow further if it fails to deliver the expected traffic rates or has an unusually high bounce, thus indicating a potential issue.
The only issue with looking for your advert through the search engine itself is that it can create unnecessary impressions and lower the Click through Rate (CTR), which may in turn adversely affect the campaign. So how can you preview your ads without upsetting the statistics and potentially costing yourself more money? Well, Microsoft Bing have come up with a simple solution.
Microsoft adCenter now has its own Ad Preview Tool, giving you the opportunity to see your adverts away from the search engine and without incurring any data issues.
To find this you simply need to login, then click on the Campaigns tab. Once you’re on the Campaigns page follow the Ad Preview Tool control situated in the top right before filling in your adverts’ key terms in the Keyword box. Finally click on the Preview Ads button and you’ll be taken to a Bing SERPs.
Whilst Google have offered a similar feature for some time within their AdWords software, this is the first time that the Microsoft run equivalent has offered the same service. It will certainly be viewed as a welcome addition by most Bing advertisers and will stop you totting up lots of unnecessary impressions when reviewing your ads.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.