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Whenever you create a new PPC advertisement there’s a temptation to see how it appears on the search engines. This temptation can grow further if it fails to deliver the expected traffic rates or has an unusually high bounce, thus indicating a potential issue.
The only issue with looking for your advert through the search engine itself is that it can create unnecessary impressions and lower the Click through Rate (CTR), which may in turn adversely affect the campaign. So how can you preview your ads without upsetting the statistics and potentially costing yourself more money? Well, Microsoft Bing have come up with a simple solution.
Microsoft adCenter now has its own Ad Preview Tool, giving you the opportunity to see your adverts away from the search engine and without incurring any data issues.
To find this you simply need to login, then click on the Campaigns tab. Once you’re on the Campaigns page follow the Ad Preview Tool control situated in the top right before filling in your adverts’ key terms in the Keyword box. Finally click on the Preview Ads button and you’ll be taken to a Bing SERPs.
Whilst Google have offered a similar feature for some time within their AdWords software, this is the first time that the Microsoft run equivalent has offered the same service. It will certainly be viewed as a welcome addition by most Bing advertisers and will stop you totting up lots of unnecessary impressions when reviewing your ads.
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.