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The re-launch of MSN Live to Bing has generated a lot of hype across the Internet. Many advertisers who wouldn’t have considered using the Microsoft adCenter before are certainly giving it some thought now.
There are many tools available for new advertisers and also those that have been running paid search campaigns for years.
Accounts and Access
With an AdCenter Account, you can assign up to six different client accounts each with a separate credit card associated to it. This is a great option for agencies managing multiple client accounts or for advertisers running multiple sites.
Multiple user profiles can be added to each account with varying access levels depending on how much information you want each user to see.
Daily or monthly budgets can be allocated at campaign level within each account, ensuring that budgets are not overspent. The credit card associated with the account will be charged once the stipulated budget has been met.
Tracking conversions couldn’t be simpler. Similar to Google Conversion Tracking, you are required to just add a simple piece of code to the final page of the conversion funnel. For step by step instructions visit the Microsoft Advertising Community Blog
The adCenter Desktop is an excellent tool giving advertisers the opportunity of managing their pay per click accounts offline. The tool makes creating new campaigns and optimising existing campaigns simple and fast.
The tool can be downloaded from a link on your adCenter home page and more information can be found in the adCentre Learning Centre
adExcellent Training & Exam
The Microsoft adExcellence programme provides advertisers with free training to help you get the most out of your client’s campaigns. The training also prepares you for the adExcellence accreditation exam, to enable agencies to increase industry recognition.
Here at Koozai, we specialise in Bing Pay Per Click Management across multiple search engines and social media sites. If you would like us to contact you and review your current pay per click campaigns, then please do give us a call!
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.