We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Lucy Griffiths

Advertising Gambling in Google AdWords Pay Per Click now Allowed in UK

20th Oct 2008 Paid Search, Google AdWords, Paid Search 1 minute to read


Google have just announced a change in their policy for companies wishing to advertise gambling related services online using their AdWords pay per click advertising platform within the UK.

Google’s announcement explains that this policy change for gambling advertisers has come about “due to recent changes in UK law” and to “bring it inline with the legal and cultural climate around this issue in the UK”.

The statement goes on to say “Our review determined that, at this time, we will allow gambling ads to target England, Scotland and Wales as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.”

Any gambling site wishing to use pay per click advertising to promote their business will first of all need to create a new Google AdWords account and complete an application form for Google. They will then review the application and notify the advertiser whether they have been successful or not.

Given the competitive nature of the industry, we would anticipate pay per click costs being high for AdWords gambling advertising in the UK and would suggest that new advertisers consider using Google AdWords management services if they’re unsure how to build an optimised campaign.

Share this post

Lucy Griffiths
About the author

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

1 Comment

What do you think?

  • aspect-ratio Koozai at Search Elite
    Cat Birch

    Koozai Sponsors Search Elite 2017. Plus, win a free ticket!

    We are pleased to announce that Koozai will be sponsoring Search Elite London! (more…)

    Cat Birch
    @MissCatBirch
    20th Mar 2017
    News
  • aspect-ratio Sam judging awards
    Cat Birch

    Samantha Noble Judging MENA Digital Awards, DANI Awards And UK Biddable Media Awards

    Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.
    (more…)

    Cat Birch
    @MissCatBirch
    8th Mar 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?