We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Google have just announced a change in their policy for companies wishing to advertise gambling related services online using their AdWords pay per click advertising platform within the UK.
Google’s announcement explains that this policy change for gambling advertisers has come about “due to recent changes in UK law” and to “bring it inline with the legal and cultural climate around this issue in the UK”.
The statement goes on to say “Our review determined that, at this time, we will allow gambling ads to target England, Scotland and Wales as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.”
Any gambling site wishing to use pay per click advertising to promote their business will first of all need to create a new Google AdWords account and complete an application form for Google. They will then review the application and notify the advertiser whether they have been successful or not.
Given the competitive nature of the industry, we would anticipate pay per click costs being high for AdWords gambling advertising in the UK and would suggest that new advertisers consider using Google AdWords management services if they’re unsure how to build an optimised campaign.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?