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by Lenka Istvanova on 26th March 2014
Hi there. My name is Lenka, and today I’m going to talk about Pinterest and its benefits for business. For those who haven’t heard about it, Pinterest is a very popular image based social network. It allows you to upload, save, share, and organise pins into pinboards.
Pinterest has been around for over 4 years now, and with over 70 million users, it continues to be one of the fastest growing social networks. And after Facebook and Twitter, it’s also the third largest social network.
But why should businesses use Pinterest? Well let’s have a look at the numbers, as they never lie.
Although Facebook has higher conversion rates than Pinterest, Pinterest users spend more. The average order value of Pinterest users is anything between £84 and £108. 80% of all pins are re-pins, which gives a good chance of your content being pinned. A tweet can last for over two minutes, however, a pin can be click-worthy after 30 days. 83% of all users are female. So if your target audience are women, then you should really use Pinterest. 55% of all Pinterest users have clicked through to make a purchase. As you can see, Pinterest has great commercial potential, and it’s a very powerful tool for both small as well as big businesses.
Let’s look at some of the key benefits Pinterest can provide your business. One of the key ones is increasing traffic. Pinterest is a really good traffic driver, and the latest research shows that it drives more traffic than Twitter.
Free price alerts: Free price alerts are the latest Pinterest addition. They are, basically, automatic emails informing Pinterest users about price drops. So if you decrease the price by over 10%, Pinterest will automatically send those alerts to all the users that pinned your content. Well, consider it as a free sale promotion.
Higher conversions: Well, with more traffic coming to your website and with free price alerts, Pinterest can have a very positive effect on your bottom line.
Higher rankings: You probably know that social signals are one of the key factors influencing your rankings. The latest research, done by Sage Metrics, actually shows the more social signals, the more likes you have from Google+, Facebook, Twitter, as well as Pinterest, the better your rankings. Now, as I’ve shown earlier, 80% of all pins are re-pins. So Pinterest gives you the chance to get those social rankings.
Inspiration: Pinterest is a great source of inspiration. So if you’re struggling to find new ideas for your blog, website, or product, have a look on Pinterest and do a quick search.
Insights: Similar to Facebook and Twitter, Pinterest offers you great analytics. So you can see who your pinners are and what your top pinned content is.
As you can see, Pinterest is a really powerful tool, and, to be honest, I can’t see a reason why you shouldn’t use it. However, sporadic activity won’t get you anywhere. As with all social networks, the more you put in, the more you get out. Happy pinning.
Hope you find this video useful. For more information, visit our Koozai website at the end of this video.
Lenka has a wealth of experience in the creation and management of Social Media, SEO, PPC, and Email Marketing campaigns. She has a strong passion for all things Digital and Sport related; when she's not competing in marathons she can be found blogging about digital marketing in sport.