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Press Release Writing Advice

John Waghorn

by John Waghorn on 22nd August 2012

Video Transcript

The press release is a great way to generate wide exposure, create brand awareness, and bring in traffic to your website. A well written PR with distribution to the correct channel has the potential to attract top industry blogs, websites, and press sites. It allows you to create authority and a voice within your industry.

So, if you’re thinking about using a press release for your company, you might be asking, “Which topics can I focus on?” Essentially, you can write about anything, just so long as it’s newsworthy and engaging. This might be an award that your company’s recently won or any major or restructure changes within your business or industry. Like we say, it doesn’t matter, just as long as it is newsworthy and it’s going to get picked up by the wider audience.

So, when it comes to writing style, you’re going to want your press release to be formal and informative, providing a clear explanation of what is it that you’re sharing with the world. You want to feature a snappy headline to gain extra attention and include a summary just after your title of your press release or your headline, before the body, just explaining what the press release is actually about.

Quotes also are a useful thing to use. Quotes from company management or anyone who is involved with the story is important, as it makes it more personalised and it allows journalists to also use those quotes if they follow up on the story.

Once you’ve written your press release and it’s been approved, it’s time for distribution. Now you want to make sure that your press release is free from grammatical errors before it goes anywhere. This is important. Anything that leaves your company and goes out to the Internet is going to be reflective of your own name. So make sure, before you distribute, that all spelling and grammar are complete and accurate, and this won’t give your company a negative name or put you in a negative light.

So, distribution, you have a number of options. There are free PR sites and there are paid PR sites. Both of these are effective, but we’d recommend sending your press release to paid PR sites such as PRWeb. The reason for this is because it’s going to generate greater exposure, and it’s easier within the paid PR to include your hypertext and anchor text links within the press release which then your users will click through from the press release to your website. So free PR or paid PR are options for you.

The final option is social media. Google+, Twitter, LinkedIn, Facebook, whatever platform it is, make sure that you’re using it to your advantage as an extra marketing channel by sharing your press release with the wider world. Essentially, they are the basics for creating your own press release.

Good luck with your own, and for more information, please visit Koozai.com or visit any of the social profiles below.

John Waghorn

John Waghorn

John works as a Content Marketing Executive at Koozai. With previous experience in PR, he helps the team by writing a range of client content including press releases, guest blog posts and website copy. He is also a regular contributor to the Koozai blog.

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