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by James Perrin on 31st August 2011
Hi, my name’s James, and I’m a copywriter here at Koozai. I’ll be presenting you with some copywriting tips in 60 seconds. Today I wanted to share with you some quick, content marketing tips.
Content marketing is one of the most effective, low cost ways to drive traffic and build awareness for your business or brand. The idea is to create and distribute relative content to attract and engage your target audience.
You need to get topic ideas. Look at your website’s analytics, and you’ll be able to determine which pages are most popular and thus the type of content your visitor’s are looking for. You also need to write unique and compelling content. Based on your topic ideas, you want to write blogs, articles, hubs, and lenses. If you write something engaging and relevant, then more people are likely to read it.
You also want to keyword optimise your content. This means researching which keywords people are looking for, and you can do this using Google’s keywords tool in AdWords.
And finally, you want to distribute your content. Use social media channels, such as Twitter and Facebook and LinkedIn, as well as social bookmarking sites such as StumbleUpon, Reddit and Digg.
The more exposure you give your content, the better.