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Whiteboard FAILday: Koozai TV Video Outtakes 2012

Mike Essex

by Mike Essex on 19th December 2012

478 Views | 117 Likes

Video Transcript

It’s that time of year again where we look back on the Koozai TV videos that went wrong and never made it to the site. From the hilarious goings-on that occurred when people thought the camera had stopped rolling to mixed up words and even an inspired dance-off there’s a bit of everything.

We hope you’ll enjoy our final video of the year and we’ll see you back here on January 2nd when normal (hopefully “fail” free) service will resume. Tom: The call me “Mr Bombastic”. You’re recording it, aren’t you?

Mike: Yeah.

Tom: No, I don’t want . . .

Tara: I’m just going to give brief overview of each of them, and let you have a little bit of information about each one. So we’ll start with Wayback When Machine, which is not called Wayback When Machine. Oh Tara.

Alec: Conversion rate optimisation is the topic of today’s video. [Long Pause] Stuff about conversion rate optimisation I suppose. It’s good. It’s good. Use it. Do it.

Graeme: Be more and more important in their aim to drive as best [Forgets the words]

Andy: Areas in there that I think a lot of people would need to revisit and some techniques that they need to imply [Looks annoyed] imply …

Oliver: Make sure that nothing is missed from, from this sort of [Forgets words]

Andrew T: Quality score of the keywords you’re targeting as [Messes words and leaves camera screen]

John: And it’s only going to benefit you in the long run. A well-written PR distribution on the correct channels has the [Laughs]

Anna: This is my video all about segments. I love segments, and I love Google Analytics. And I don’t know what I’m going to be talking about today, but I’m going to make it up as I go along. So it’s going to be absolutely wonderful.

Tom: About launching a new website for your business, you will obviously be thinking about the online presence, and come, what comes with that is [Punches forwards after forgetting words]

Tara: So Pinterest is a new online social networking site. It’s not really a social networking site though, is it, I suppose?

Mike: It is.

Tara: It kind of is. Pinterest is a new online platform that can be used to . . . I’ve really not thought this through.

Mike: That’s good.

Tara: Okay. So Pinterest is a new online . . . it’s not an online marketing platform. Tara, stop saying that. Okay. Well, I’m actually going to say that it is. Then once I’ve got that, I can just go into the rest of it.

So Pinterest is a new online marketing platform. It’s not an online marketing platform Tara. Pinterest is a new online platform you can use to promote your brand. Pinterest is basically an online…

Man: Kind of like err…

Tara: Yeah. Pinterest is like an online mood board. No, I don’t know what I’m saying.

Man: It is. It is like an online…

Samantha: Speak?

Mike: Go ahead and speak.

Samantha: [laughs]

Mike: Received sales have doubled the value of what they spent on it. [Light flickers] So it can work. That’s not [Stops to look at broken light]

Andrew T: Spending time in improving quality score can have a lasting impact on your account [Laughs].

Alec: Many of you are probably aware of the [mumbles]

Oliver: Recent Google updates have highlighted the importance of [mumbles]

Graeme: It means that your advert is likely to appear for less irrelevant [mumbles]

John: But by using a PR in your overall marketing SEO strategy will only benefit you in the long, in the long run. Though a [swings arm out]

Alec: I’m sure you’re all familiar with working to deadlines or working to strict time [mumbles]

Oliver: Information on how you can build good, natural links to your website, please check out our blog on Koozai.com or visit any of the laaaa.

Tom: Hi, my name’s Tom, and I’m here to talk about establishing your site socially. Social is becoming like huge nowadays. [laughs]

John: If you’re thinking about using PR within your company, you might ask yourself, “Which topics can I focus on?” Essentially you can focus on anything as long as it’s newsworthy [lauighs].

Chris: The smartphone is becoming ever faster and more sophisticated. It’s important for site owners to start thinking about their mobile site.

Mike: What dances can you do?

Tom: Dances?

Man: Yeah.

Tom: I can do the “Yo Mamma” dance. {does dance]

Alec: Talking, talking. I’m talking. Can you hear me talking? Da, da, da, da, da, dum. Cool.

Andy: Da, da, dum, da, da, dum, da, dum.

Mike Essex

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...

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