Today, I had the pleasure of speaking at On The Edge’s “Marketing Within The Leisure Sector” event in London. I discussed the importance of Local SEO and what Google Pigeon means for businesses. In this post I have provided the slides from my talk as well as an overview of the talk and key takeaways.
Get in, pour coffee, log on, Tweet something glib then fire up Screaming Frog: that seems to be my routine of late. The reason Screaming Frog features is because it’s just sooooo useful. Now, no one tool can lay claim to being able to tick all the boxes for carrying out any SEO work so […]
If you live in the UK, then today’s a very special day. After months of assiduous debates, media coverage, and political campaigns, election day is finally upon us. Even if you live outside of Britain, chances are you’ve been drawn into the fray due to the blanket coverage these politicians have been receiving. Here in […]
At the end of the day, we all feel at times that we are battling through an endless minefield of overused jargon and phrases that could do with stripping back and simplifying. In the Digital Marketing industry, we encounter unnecessary phrases used time and time again that, quite frankly, make us cringe.
Facebook has over 1.39 billion monthly active users worldwide, making it the one of the richest sources of community and leads. There are a huge range of online marketing avenues available to businesses of all types, but Facebook should not be forgotten about! It’s guaranteed that at least some of your target audience will be […]
When it comes to website optimisation, it can sometimes feel that there is something of a love triangle between the SEO, client and web developer. It can be frustrating to see something from the opposite point-of-view, and some web developers feel as if SEOs are creating unnecessary work for them. However, for the success of […]
Google continuously looks for ways to improve the quality of its search results, aiming to ensure the most useful and relevant resources are always presented to its users. Many algorithmic updates have been made in the past, helping to filter out spammy/unhelpful resources from its search engine results pages. On March 16th, Google announced that […]
If your brand or business is using Twitter as part of your Social Media campaigns, how do you currently track or monitor engagement and results? Perhaps you use an existing tool, or maybe you post on Twitter, but fail to keep an eye on the engagement you actually gain. In either case, Twitter’s free built-in […]
Today, I had the pleasure of speaking at On The Edge Retail in London. When I was putting together my presentation idea, I wanted to keep it relevant for the retail industry, which is what led me to talk about Google Shopping.
Google’s Pigeon update dropped its proverbial payload on the UK at the very end of 2014. There were big changes, like local packs being reduced from seven to just three, local directory listings dominating the first page, and the huge day to day, location to location variations in rankings. So now that the guano has settled, […]
There’s no denying the popularity of online quizzes. They are a great way to engage your audience whilst collating data that you would have otherwise had to gain through more drawn-out processes. Here’s how to create a quiz and embed it on your website as a part of your content marketing efforts.
Writing blog posts is easy. Yeah I said it. Anyone can grab a keyboard and begin typing, and a couple of hundred words later they’d probably have an almost–legible piece of content. However, if it doesn’t have a catchy title, chances are no one’s even going to glance at it, let alone read through it. […]