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How to Use LinkedIn to Help My Business

Andrew Tonks

by Andrew Tonks on 18th March 2011

With 90 million users in over 200 countries, LinkedIn can offer both you and your business some fantastic networking opportunities. It can also be leveraged to help aid you in your search engine optimisation efforts too!

Hints and tips on how LinkedIn can help your business’s SEO efforts:

You can use LinkedIn to help grow the number of links back to your own website by linking back from your profile to priority pages on your site. Ensure any targeted keywords are included within the link’s anchor text.

LinkedIn’s question and answers section is also a great place to gain relevant links from a respected source. Monitor what’s being asked in the fields relating to your business or industry – answer or comment and if applicable, link back to content on your own site.

Finally, your LinkedIn profile will be included within the index of various search engines. Ensuring the profile includes your target keywords will help you to dominate much of a search engine results page as possible – this can be for keywords you’re optimising for or brand related queries too.

To set up your own profile on LinkedIn, visit: http://www.linkedin.com.

Other ways LinkedIn can help your business:

  • Ensure your profile is filled out in full and updated regularly, the more open you are about yourself the more trust you’re likely to foster.
  • Promote your LinkedIn Profile’s URL on marketing collateral like business cards and email signatures, treat your profile as an extension of yourself much as you would a C.V.
  • Join groups relating to your businesses industry and get your name out there and associated with industry experts.
  • Post presentations to your profile page through a presentation application to build trust and authority on a particular subject.
  • Search for experts in your businesses industry and invite them to become guest bloggers on your own blog, a great way to get unique content.
  • Link to interesting and relevant content posted elsewhere and provide a summary as to why it’s valuable, shows you’re constantly being updated on developments in your industry.
  • List your newsletter’s subscription details and link to your archive to help grow your mailing list.
  • Encourage work colleagues to join too and link back to your businesses website to aid link building.

Need Further Help?

Looking to set up or managing your business’s online social presence? Have a look at our social media services and see how we can help you leverage social media to your company’s advantage.

Andrew Tonks

Andrew Tonks

Andrew has worked within online marketing for the last four years with a background in domestic tourism, working with some of the country's most popular tourist attractions and destinations.

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