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Which Business Book Should You Read Next? (Interactive Infographic)

Mike Essex

by Mike Essex on 9th January 2013

Which Business Book Should You Read Next?In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.

Using the Infographic is simple. Just start at the top and follow the arrows until you find the right book for you. It’s interactive too and you can click any of the books to be taken to a page that tells you more about them (without any pesky affiliate links). If viewing outside the UK you can also change the .co.uk part of the link to view them on your country specific Amazon site.

If we’ve missed any books that are awesome, or you want to talk about the books we’ve included then please leave a comment below. We’ll be discussing in the comments why we love these books so we’d love to hear your reasons too.

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Which Business Book Should You Read?

Web Analytics: An Hour a Day Advanced Web Metrics with Google Analytics Web Analytics 2.0 Brandwashed The Brand Handbook Zag: The Number One Strategy of High-performance Brands The Brand Gap Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web FT Guide to Business Networking: Good To Great: Why Some Companies Make the Leap... and Others Don't Launch: How to Quickly Propel Your Business Beyond the Competition Rework Switch: How to change things when change is hard The Jelly Effect The Lean Startup The Marketing Agency Blueprint The E-Myth Revisited Purple Cow Inbound Marketing: Get Found Using Google, Social Media and Blogs The New Rules of Marketing & PR Optimize Unmarketing The Writers' & Artists' Yearbook 2013 Content Strategy for the Web Letting Go of the Words: Writing Web Content that Works Content Rules Advanced Google AdWords Pay-Per-Click An Hour A Day Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes Do the Work How to Talk to Anyone The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich The Personal MBA Tribes Yes!: 50 Scientifically Proven Ways to Be Persuasive The Fire Starter Sessions Predictably Irrational Blink Herd Made To Stick Get To No 1 on Google in Easy Steps 50 Ways to Make Google Love Your Website Search Engine Optimization (SEO) Secrets The Art of SEO (Theory in Practice) Influence: The Psychology of Persuasion Persuasion: The Art of Influencing People Buyology: How Everything We Believe About Why We Buy is Wrong Permission Marketing: Turning Strangers into Friends and Friends into Customers Google+ for Business: How Google's Social Network Changes Everything Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time Don't Make Me Think Always be Testing: The Complete Guide to Google Website Optimizer Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Pimp My Site Information is Beautiful The Visual Display of Quantitative Information Information Architecture for the World Wide Web Inside The Plex The Search Getting Started with the Internet of Things Reality is Broken The Future of the Internet: And How to Stop It Digital Wars

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Mike Essex

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...

18 Comments

  • Mike Essex

    Mike Essex 9th January 2013

    It’s hard to pick just one of these books as my favourite but one of the books I really pushed to get included in this list was “How To Talk To Anyone”. Before I read that book I had no idea how to network or what to do at networking events. Since then I’ve made some friends for life at conferences and it really cut through a lot of the shyness I had. I even flick through it now and find new ideas each time I read it.

    Reply to this comment

    • hyderali 14th January 2013

      Hey Mike,

      After your recommendation I bought this book today “How to Talk to Anyone” & enjoying it.

      Thanks.

      Reply to this comment

  • Ravi Sodha 9th January 2013

    Great post! Always looking for books to expand my horizons. Off to Amazon I go…

    Reply to this comment

  • Pritesh Patel 9th January 2013

    Great infographic.

    Any of those books above written by UK authors?

    Pritesh

    Reply to this comment

    • Mike Essex

      Mike Essex 9th January 2013

      Ones that I know of are Heather Townsend, Ben Norman, Guy Clapperton, Charles Arthur but there are probably more.

      Reply to this comment

  • Pritesh Patel 9th January 2013

    Thanks

    I only ask because sometimes its nice to read a marketing book written for a UK audience containing relevant UK stats/examples/data/research/trends.

    Reply to this comment

  • Barry Adams 9th January 2013

    Great list, have read more than a few of these.

    You recommend three books about brand strategy, is there one especially that you think is a must-read?

    Reply to this comment

    • Mike Essex

      Mike Essex 9th January 2013

      Hi Barry, I’ve read the Brand Gap and really liked it (plus it’s about an hour and a half to read) and Sam likes the Brand Handbook so they’re both good choices.

      Reply to this comment

  • Illiya Vjestica 9th January 2013

    I love you guys for doing this. Wooooah my reading list just went up by about 10 other new books.

    Thank you so much for putting this together. I have read a number from this list, Steven Pressfield’s Do the Work – is a personal favourite of mine.

    Reply to this comment

  • Alessio 9th January 2013

    yuhuu, thanks for this! always looking for great books to read (this is the only type of book I have no problem to read) .

    I’m collecting a huge list in an evernote note, and I will add this link for sure.

    Thanks Mike!

    Reply to this comment

  • David Szetela 9th January 2013

    Thanks so much for including my “PPC SEM: An Hour a Day” book – it’s humbling to be included in such great company!

    Reply to this comment

  • Adam Lundquist 10th January 2013

    Have you read all of these books?

    Reply to this comment

  • Matt Antonino 10th January 2013

    Excellent list! I’m about to see how many used books Amazon will ship to Australia at once. :-D

    Thanks for the list – pinned, shared and such.

    Reply to this comment

  • Meire Weishaupt 31st January 2013

    Mike, I just loved you interactive infographic! It is fantastic and fun! People are always looking for new books to read,and you had an excellent idea that works as a list as well. I shared it in my blog, and it was a success, but sadly when people click on any of the books they are taken to koozai.com main page. Is there a way to fix that? Thanks a lot for your attention!

    Reply to this comment

  • Ayman Albarbary 6th February 2013

    Loved this list and I already have “the New Rules of PR and Marketing” and “Influence: The Psychology of Persuasion “.

    My favourite book is not included though :(
    “Ultimate Guide to Google AdWords 3/E: How to Access 100 Million People in 10 Minutes (Entrepreneur Magazine’s Ultimate Guides)” by Perry Marshal

    Reply to this comment

  • Online Library eBooks 30th March 2013

    Awesome info-graph, and it’s difficult to select which book we recommend to read

    Reply to this comment

  • Michelle 16th July 2013

    Word Of Mouth Marketing-Andy Sernovitz

    Reply to this comment

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