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Google Analytics Report Enhancer

by Neil Kerr on 4th November 2008

Reading Lucy’s GA Notes post reminded me of a another great Firefox extension that makes Google Analytics even easier to use.

The combination of using Greasemonkey and the Goggle Analytics Report Enhancer (GAREnhancer) script adds some really useful enhancements when viewing GA reports online.

The one I find most useful is the ability to see conversions as whole numbers rather than percentages. In the past I had to reach for the calculator or export the report to Excel to see the actual figures. Another of my favourites is that when creating a new goal in GA it automatically sets the goal to “on” rather than to the default “off”. I’ve lost count of the number of times I’ve set up goals and gone to review the results after a couple of days only to find I’ve not switched the goal on. These are just a few of the many enhancement the Gare script offers.

Greasemonkey has many other useful scripts which allow you to customise the way websites appear or behave.  Hundreds can be found a websites like userscripts.org.

Neil Kerr

Neil has a wide experience of search marketing experience having worked with a wide range of companies during his time in-house.

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