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20 Website Conversions To Track And Optimise

| 3 minutes to read

If you own a website, you know how important it is to drive traffic and convert those visitors into customers. But, how do you know if your website is actually converting? One way to measure your website’s success is to track and optimize your website conversions. Here are 20 website conversions to track and optimize to help you improve your website’s performance.

 

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  1. Form submissions: Forms are a popular way to collect information from your visitors, such as email addresses, phone numbers, or feedback. Tracking form submissions can help you identify which forms are working and which are not.
  2. E-commerce purchases: If you sell products on your website, tracking e-commerce purchases is essential. This conversion can help you optimize your product pages, checkout process, and shipping options.
  3. Cart abandonment: If a visitor adds a product to their cart but doesn’t complete the purchase, you’ll want to track this conversion. You can use this data to optimize your checkout process and reduce cart abandonment rates.
  4. Newsletter sign-ups: If you have a newsletter or mailing list, tracking sign-ups can help you understand how well your opt-in forms are performing.
  5. Social media shares: If you want your content to reach a wider audience, tracking social media shares can help you identify which types of content are being shared and on which platforms.
  6. Page views: Tracking page views can help you understand which pages are popular and which need improvement. This data can also help you optimize your website’s navigation.
  7. Time on site: If visitors are spending a lot of time on your website, it could be a sign that they find your content valuable. Tracking time on site can help you identify which pages are keeping visitors engaged.
  8. Bounce rate: Bounce rate measures the percentage of visitors who leave your website without interacting with it. High bounce rates could indicate that your website needs improvement.
  9. Click-through rate (CTR): If you have ads or call-to-action buttons on your website, tracking their click-through rates can help you optimize their placement and design.
  10. Video views: If you have videos on your website, tracking video views can help you understand which videos are popular and which are not.
  11. Live chat conversations: If you have a live chat feature on your website, tracking the number of conversations can help you understand how well the feature is working.
  12. Phone calls: If you have a phone number on your website, tracking the number of calls can help you understand how well your phone call CTA is working.
  13. Download clicks: If you offer downloadable content, tracking the number of clicks can help you understand which types of content are popular.
  14. Exit intent pop-ups: If you have an exit intent pop-up on your website, tracking the number of conversions can help you understand how well the pop-up is working.
  15. Scroll depth: If you have long-form content, tracking scroll depth can help you understand how much of your content visitors are actually reading.
  16. Reviews/testimonials: If you have reviews or testimonials on your website, tracking the number of conversions can help you understand how well they’re working to build trust with visitors.
  17. Free trial sign-ups: If you offer a free trial of your product or service, tracking sign-ups can help you understand how well the offer is working to convert visitors into customers.
  18. Demo requests: If you offer a demo of your product or service, tracking demo requests can help you understand how well the offer is working to convert visitors into customers.
  19. Webinar registrations: If you host webinars, tracking registrations can help you understand which topics are popular and how well your promotion is working.
  20. Contact form submissions: If you have a contact form on your website, tracking submissions can help you understand how well visitors are engaging

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Gary Hainsworth

Senior Organic Data Specialist

Gary is our technical SEO specialist and boasts more than 10 years’ experience in the industry. With in-depth knowledge on site migrations and all aspects of technical SEO, he’s a valuable asset to our team. Gary’s worked with the likes of the V&A, Warburtons, the NHS and the Lake District National Park. He has a passion for guitars too, be that playing them, modifying them or even building them. Gary has appeared in Startups Magazine, Portsmouth News and Southampton.gov.uk.

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