Understanding The Value Of Your Unique Marketing Point (UMP)

(This is the transcript from our new video so it may not read as well as a normal blog post would)

As advertisers, we’ve got so many different platforms available to us that can give us a load more insight into who our customer base are and who our website audience are. So if you take the likes of Facebook, Twitter, Instagram, Google Analytics, Google AdWords, they all give us a lot of insight into who our customer base are. And we’re not really playing on that and using that to our full advantage.

So if we take Facebook just as one example, the types of insight we can get from Facebook, once we’ve installed the pixel on our website, is we can see our standard information like demographic, age, and gender, but we can also start to uncover things like household information. We can uncover their relationship status, the types of content that they like, the types of pages that they like on Facebook. And we can use all this data to really make informed decisions over who our audience are, and we can use that in all of our different cross-channel marketing, rather than just our paid advertising.

So biggest tips for me, really, are making sure that you’re taking advantage of all these different platforms. Get the pixels added on every page of your website. Start creating custom audiences so that you can start to break down and segment who your customer base are. And use this in your cross-channel marketing.

I’ve done a full video on this. If you want to know more, head over to Koozai TV. Thank you very much.