(This is the transcript from our new video so it may not read as well as a normal blog post would)
Hi, I’m Sally, and I’ll be talking to you today about trust signals. So I brought with me a quote from Seth Godin that says, “Trust is built when no one is looking.” I have very much found this to be the case in my work in SEO. Trust signals are just subliminal keys really that your site sends out to users when they visit your website.
So today I’ll just run through six of the most important trust signals from my perspective, and we’ll just start with social profiles. So having your social profiles visible on your website, within your footer and on your contact page, is really beneficial for local SEO. It’s also great for PR purposes and for user engagement as they can obviously share your content to all of these different social platforms.
So we move on to site navigation now. So your site structure is quite important here as obviously it should be designed with the user in mind really. This helps drive conversions like lead generation, and it also helps alleviate your crawl budget when search engines crawl your sites.
So now we move on to contact information. So by having your contact information on your contact page in the footer of your website, so having your phone number, email address and full street address, this helps for local SEO, and it helps for users to get in touch and really find what they’re looking for, which will obviously help drive leads and that kind of thing.
Now we move on to reviews. So this is great for domain authority, and it’s also good for brand trust in terms of the user and also the search engines that are crawling your sites. This also can help highlight potential weaknesses with your company and any brand or any product or service offerings that you offer.
So blogs. Blogs are really great for driving traffic to your site and converting these into leads and conversions, and it’s also great for brand identity as you can help build your identity in that field and appear as an expert in it for the users that view your content.
Now we move on to Google trusted stores. This is great for credibility as you will be able to receive a badge from Google that you can store on your website or wherever you want it to be viewed. This helps differentiate your brand from your competitors within the same market. Google also allows you to unlock certain data that you wouldn’t already be able to find if you weren’t a trusted store by Google. So you can find out more about this in Google’s guidelines.
If you’d like to find out more about trust signals, you can view my previous blog post on the Koozai blog. And if you have any questions, please look at the links below or view our social profiles. Thank you for listening.