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The Importance of Colour Communication

Quick Vids 13th Jul 2017

(This is the transcript from our new video so it may not read as well as a normal blog post would)

Whether you’re aware of it or not, color is a very sacred thing to people. It permeates our lives, our communities, our countries, and our world. Color is in the clothes that we wear. It’s in the car we drive. It’s the way we decorate our homes. It’s the products we pick up and the buttons we click on when were surfing the web.

These colors are visual stimulants talking to our primal brains all the time, asking us questions like, is this fresh, what season is it, is it going to help me find a mate? In order to answer those questions, you need to understand what color means to people. And this very much depends on who you’re talking to.

People’s cultural backgrounds and even their personal experiences with color will define what colors mean to them. So let’s talk about a couple of examples colors. Green and red are a popular one. And they’re both complete minefields.

So green means go or yes, but it’s also money, and wealth, and envy, and poison, and nature, and environmental peace. The list goes on. Red red means danger or stop, but it also is a very passionate color. It’s heat and delicious strawberry flavors, depending on the context that you’re using it in.

So let’s break down how to use color and analyze your audience. Who are you talking to? Research them. What are you talking about? Research that. Is it something they are trying to sell or say? Research how other people have used color to say the same messages.

So that’s have a look at the dictionary definition of color. Color is a property possessed by an object producing different sensations on the eye, depending on the way it reflects or emits light. So color is a property. It’s a possession, a thing, an asset that you take and apply to other things. It’s a description, like texture, and temperature, and size, trying to communicate qualities to one another, like it’s small, cold, blue rubbery thing.

An important note to take away about color is consistency. Consistency plays a strong part in color communication. And it’s hard to ignore. Warning signs, for instance, are consistently red and yellow, warm bright colors that attract the eye.

Blue means that something is wet or cold or electronic, but it’s consistently those things. There are consistent color messages in society for communication purposes, but it’s important to remember that it’s not a rule. So if you have any questions about color, then please feel free to contact me via the Koozai social channels or leave your question in the comments, and I’ll get back to you.

Chris Coltburn
About the author

Chris Coltburn

Chris is a big gamer so you can usually find him playing table top or video games - he’s also a lover of Airsoft. As a big foodie, he naturally fits in here. Well, apart from the fact he puts egg in his coffee… yup, you read that right.

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