AI Marketing Agency
The AI marketing agency helping brands work smarter
Helping your brand stay visible when AI starts answering the questions
AI tools now sit between your customers and your website. Google shows AI Overviews. ChatGPT and Gemini summarise answers.
Decision tools recommend brands before anyone clicks a link.
That’s great for users.
It’s worrying for brands that rely on being found. We help you stay visible, trusted, and chosen in an AI-driven world.
Why AI has changed marketing visibility
Search isn’t only about rankings anymore.
AI systems now:
- Summarise pages instead of sending clicks
- Choose which brands to mention and cite
- Shape decisions before customers reach your site
If AI doesn’t understand who you are, what you do, and why you matter, you don’t get included. That’s the gap we help close.
What we mean by “AI marketing”
AI marketing isn’t about replacing people with tools.
And it’s not about pumping out auto-generated content.
For us, AI marketing means:
- Making sure your brand appears in AI answers and summaries
- Helping AI systems understand your expertise and credibility
- Supporting human strategy with smart automation, not shortcuts
It’s careful, considered work.
Built around trust, clarity, and long-term visibility.
What AI marketing is not
Let’s be clear.
- It’s not chatbots for the sake of it.
- It’s not publishing content no one checks.
- It’s not chasing algorithms without thinking about customers.
We use AI where it helps.
And we keep humans firmly in charge.
What this means for you
Teams come to us when:
- Their traffic drops after AI Overviews appear
- Their brand never shows up in ChatGPT answers
- Their content ranks, but no longer gets clicks
- Leadership asks, “Why are we harder to find now?”
Our work focuses on practical outcomes, like:
- Better visibility in AI-generated answers
- More brand mentions and citations from trusted sources
- Clearer content that works for people and machines
- Protecting demand while discovery behaviour shifts
No hype.
Just calm, measurable progress.
Our AI Marketing Services
We organise our AI marketing work around how visibility actually works today.
AI Search Optimisation
This is about being included when AI answers the question. We help AI systems understand: Who you are, what you do, who you help and why you’re credible.
That includes:
- Clear Q&A-led page structures
- Entity clarity, consistent signals about your brand
- Schema markup, structured data that helps machines read your site
- Content updates that make answers easier to summarise
Think of it as teaching AI how to explain your brand properly.
AI-Powered Digital PR and Brand Authority
AI systems rely on trusted sources.
They look for brands that are mentioned, cited, and backed up elsewhere.
Our PR work focuses on:
- Earning coverage on sites AI already trusts
- Building consistent brand mentions across the web
- Supporting your expertise with third-party validation
This helps AI decide that your brand is safe to reference.
AI-Aligned Paid Media
When organic visibility shifts, paid media helps steady demand.
We use AI-assisted tools to:
- Improve targeting and bidding efficiency
- Test creative faster without losing brand control
- Support key pages while organic patterns change
It’s about balance, not dependency.
AI-Assisted Content Strategy and Production
Good AI visibility starts with good content.
We use AI to support:
- Research and topic planning
- Content structure and clarity
- Updating existing pages that have gone stale
- Every piece is reviewed, edited, and signed off by experienced marketers.
Your tone stays human. Your brand stays yours.
Who this is for
This work suits teams who:
- Care about long-term visibility, not quick tricks
- Want to understand what’s changing, not panic
- Need a partner who explains things clearly
- Prefer evidence over buzzwords
We work with in-house teams, marketing leaders, and business owners who want to stay ahead without losing sleep.
How we usually start
Most clients begin with a focused review. We’ll look at:
- Where your brand appears in AI answers
- Where it’s missing
- What’s helping or holding you back
- What to fix first
You’ll get clear priorities, not a long wish list.
Our solution: AI Search Visibility built on entity authority
We don’t treat AI search as a gimmick. We treat it as an evolution of discovery.
To show up in AI answers, your brand needs:
- Clear entities: who you are, what you do, who you help
- Semantics and structure: content that machines can interpret confidently
- Trusted signals: evidence, expertise, external validation, and quality links/mentions
- Journey-led content: the right information at the right stage, with a next step
That’s what our AI Search Visibility approach delivers.
Want a practical overview?
What we do in more detail
AI marketing services that support visibility and revenue
1) AI Search Optimisation (AIO / AI SEO / GEO)
Whatever acronym people end up using, we will help you influence how AI platforms understand and surface your brand. That includes Google’s AI Overviews and conversational tools where people ask for recommendations.
Typical work includes:
- AI search visibility audit & opportunity mapping
- Entity and topical authority building (service and industry combinations)
- Content restructuring (pillar/cluster, internal linking, conversion paths)
- SERP and AI feature optimisation (snippets, summaries, citations)
- Digital PR strategy aligned to entity growth (mentions and links)
- Technical SEO for machine readability (schema, site structure, indexation)
Useful reading:
- 6 ways to use ChatGPT and other AI tools to support your SEO
- Google launches a new AI search feature in the UK: what it means for your business
2) Digital PR for AI-era authority (links and mentions that reinforce entities)
AI systems lean on trusted sources. Google’s systems also still rely heavily on authority signals. That’s why we build diverse, relevant links and brand mentions through Digital PR, not for vanity, but to strengthen the external signals that support visibility and trust.
Typical work includes:
- Media strategy built around your key entities and topics
- Data-led campaigns designed to earn editorial links
- Reactive PR to capture relevance and mentions at speed
- Unlinked brand mention reclamation and link acquisition
- Digital PR campaigns mapped to your commercial priorities
Useful reading:
- AI-driven PR: how to control your brand narrative in 2025
- The power of reactive PR content to drive traffic and media coverage
- Build a press office
3) AI and Paid Media (smarter spend, cleaner intent signals)
Paid media is still essential, especially when organic clicks are squeezed. But it has to be strategically aligned with what you’re trying to build, not just what you’re trying to buy.
Our paid team uses AI-powered workflows to:
- reduce wasted spend
- improve targeting and creative performance
- speed up testing and optimisation cycles
- align campaigns to the same entity and journey strategy as organic
Useful reading:
4) AI-assisted content production (without losing quality, expertise, or voice)
AI can speed production, but it can also dilute credibility if quality isn’t tightly controlled. We use AI to enhance workflows, while keeping content human, expert-led, edited, and accountable.
Typical work includes:
- Content strategy and editorial planning (journey-led)
- Updating and consolidating older content into stronger assets
- Structuring content for AI consumption (summaries, FAQs, schema, internal links)
- Author-led thought leadership content with real experience
Sector expertise
We go deep where we have genuine experience and results. That’s how you build entity authority that’s believable.
If you’re in one of these sectors, we can usually move faster:
And we can show proof:
Want to see how AI changes discovery in travel specifically?
Our approach
Step 1: AI Visibility Triage (30 minutes)
A short, practical session to show:
- how AI currently represents your brand
- how you compare to competitors
- what matters next (and what doesn’t)
Step 2: Build the foundation (entity and technical trust)
- Entity map and priority topics
- Schema and structured data improvements
- Content architecture and internal linking plan
Step 3: Publish, earn, and compound
- Pillar and cluster content creation
- Digital PR campaigns for links/mentions
- Measurement and iteration against agreed KPIs
Why Koozai
We’re known for our straight-talking approach and our clients have access to experienced AI search marketing specialists who understand the pressures in-house teams face, and who know how to bring clarity and calm to even the most complex challenges.
- Established in 2006, built in search
- Senior specialists (10+ years experience)
- Long client retention (average 4+ years, with many much longer)
- Bespoke strategies designed around your business goals
If you want visibility that’s designed to hold up in the AI future and still drive revenue, we can help.
FAQ
Is AI search visibility the same thing as SEO?
It includes SEO, but it’s broader. It focuses on how your brand is understood and recommended across AI tools and platform search, not just ranking for keywords.
Do you work with in-house marketing teams?
Yes. Most of our clients have internal marketing teams. We provide senior support, strategy, delivery, or a hybrid.
How quickly will we see results?
Some improvements (technical fixes, structure, content updates) can show impact in weeks. Entity authority and PR-driven gains compound over months.
The problem: Search behaviour has changed
A growing amount of discovery now happens in AI-driven experiences and platform search, where users often get answers without clicking. If you’re not being referenced, cited, surfaced, or recommended, your brand becomes invisible at the exact moment people are deciding who to trust.
If you’re seeing declining clicks, fewer leads, or weaker quality inbound, you’re not alone. We’re actively tracking this shift and what it means for marketing teams.
Recommended reading
Ready To Start?
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
